{"id":9834,"date":"2025-02-18T08:00:00","date_gmt":"2025-02-18T07:00:00","guid":{"rendered":"https:\/\/sintesi.cat\/el-auge-de-los-videopodcasts\/"},"modified":"2025-03-06T17:10:18","modified_gmt":"2025-03-06T16:10:18","slug":"el-auge-de-los-videopodcasts","status":"publish","type":"post","link":"https:\/\/sintesi.cat\/es\/el-auge-de-los-videopodcasts\/","title":{"rendered":"El auge de los videopodcasts"},"content":{"rendered":"<p><p style=\"font-weight: 400;\">A finales de los a\u00f1os 80 del siglo pasado, coincid\u00ed laboralmente durante unos pocos meses con Jordi Mart\u00ednez, fundador de S\u00edntesi. Fue en el diario <em>El Punt<\/em>, en un momento en el que los ordenadores de la redacci\u00f3n eran en blanco y negro, internet no exist\u00eda, el servicio de archivo del diario era nuestra salvaci\u00f3n cuando busc\u00e1bamos datos para completar una noticia y la poca gente que ten\u00eda correo electr\u00f3nico te llamaba inmediatamente despu\u00e9s de enviarte un <em>mail <\/em>para asegurarse de que lo hab\u00edas recibido. Obviamente, no exist\u00edan los m\u00f3viles y las agendas donde apunt\u00e1bamos los tel\u00e9fonos (fijos) de nuestros contactos eran nuestro tesoro.<\/p><\/p>\n\n\n<p class=\"wp-block-paragraph\">Quan explico als meus fills com treball\u00e0vem, no se\u2019n saben avenir. I no m\u2019estranya, perqu\u00e8 ells pr\u00e0cticament han nascut amb un m\u00f2bil sota el bra\u00e7 i manegen un seguit d\u2019aplicacions i xarxes socials on la imatge \u00e9s la reina. De fet, estan en la franja d\u2019edat en qu\u00e8 m\u00e9s ha crescut el consum de videop\u00f2dcasts, segons aquest&nbsp;<a href=\"https:\/\/creators.spotify.com\/resources\/podcast-fan-study\">estudi<\/a>&nbsp;de la plataforma Spotify. De la seva recerca, se n\u2019extreu que aquest format creix en tots els grups d\u2019edat, per\u00f2 especialment en les franges de 13 a 17 anys (el 21 % del total de p\u00f2dcasts que consumeixen s\u00f3n de v\u00eddeo) i de 18 a 24 anys (14 %). Spotify assenyala que \u201cla inclinaci\u00f3 cap al contingut de v\u00eddeo s&#8217;est\u00e0 intensificant: nom\u00e9s durant l&#8217;\u00faltim any, hem vist un augment del 88 % dels usuaris\u201d que consumeixen aquest tipus de format i que \u201cel 40 % dels usuaris (2 de cada 5) que van reproduir un nou programa el 2024 van triar un p\u00f2dcast de v\u00eddeo\u201d.<\/p>\n\n\n<p style=\"font-weight: 400;\">Por cosas de la vida que no vienen al caso, nos hemos reencontrado con Jordi Mart\u00ednez a\u00f1os despu\u00e9s y con unas posibilidades tecnol\u00f3gicas abismalmente diferente. A lo largo de este tiempo, todos hemos hecho la adaptaci\u00f3n necesaria y la seguimos haciendo cada d\u00eda. Y eso mismo ha hecho S\u00edntesi, c\u00f3mo explicaba Jordi Mart\u00ednez en este <a href=\"https:\/\/sintesi.cat\/es\/30-anos-explicando-historias-y-aprendiendo\/\">art\u00edculo<\/a>.<\/p>\n\n\n<p class=\"wp-block-paragraph\">Y ahora S\u00edntesi celebra 30 a\u00f1os, y entre las muchas cosas que estamos preparando se cuentan diversos episodios de un videopodcast que repasar\u00e1 los cambios en la comunicaci\u00f3n a lo largo de estos 30 a\u00f1os. Nos parece que es una manera \u00e1gil y din\u00e1mica de debatir sobre esta evoluci\u00f3n en un campo tan extenso como es el de la comunicaci\u00f3n. Estoy seguro de que, solo unos pocos a\u00f1os atr\u00e1s, ni tan siquiera nos hubi\u00e9ramos planteado usar este formato.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A finales de los a\u00f1os 80 del siglo pasado, coincid\u00ed laboralmente durante unos pocos meses con Jordi Mart\u00ednez, fundador de S\u00edntesi. Fue en el diario El Punt, en un momento en el que los ordenadores de la redacci\u00f3n eran en blanco y negro, internet no exist\u00eda, el servicio de archivo del diario era nuestra salvaci\u00f3n [&hellip;]<\/p>\n","protected":false},"author":15,"featured_media":5874,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[873,20,14,546,955],"tags":[951,961,960],"class_list":["post-9834","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-es","category-comunicacion","category-general-es","category-podcast","category-sintesi-30-anys-es","tag-30-anos","tag-sintesi-30-anys-es","tag-videopodcasts-es"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El auge de los videopodcasts - 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