{"id":9487,"date":"2024-10-01T08:00:00","date_gmt":"2024-10-01T06:00:00","guid":{"rendered":"https:\/\/sintesi.cat\/pep-guardiola-no-tiene-whatsapp\/"},"modified":"2024-09-27T18:35:13","modified_gmt":"2024-09-27T16:35:13","slug":"pep-guardiola-no-tiene-whatsapp","status":"publish","type":"post","link":"https:\/\/sintesi.cat\/es\/pep-guardiola-no-tiene-whatsapp\/","title":{"rendered":"Pep Guardiola no tiene WhatsApp"},"content":{"rendered":"\n<ul class=\"wp-block-list\">\n<li>\u00bfPor qu\u00e9 no? Le pregunta la entrevistadora de Sky Sports.<\/li>\n\n\n\n<li>\u00bfPor qu\u00e9 s\u00ed? Responde Guardiola, con una sonrisa socarrona.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Pues no, el entrenador que mejor comunica de todo el mundo del futbol no tiene ning\u00fan grupo de WhatsApp ni con los jugadores, ni con los amigos ni con los padres y madres de la escuela de sus hijos. Tampoco tiene Twitter, ni LinkedIn, no mira Instagram ni TikTok\u2026 Y\u2026 \u00a1no le gustan los correos electr\u00f3nicos! (por cierto, \u00bfa qui\u00e9n s\u00ed?).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Guardiola evidencia una de las esencias de la comunicaci\u00f3n: siempre debemos preguntarnos el para qu\u00e9 antes de decidir cu\u00e1l es la herramienta \u00f3ptima para comunicar. Hacerlo nos ahorrar\u00eda malgastar tiempo, dinero y energ\u00eda abriendo y alimentando canales que no aportan demasiado o nada a nuestra estrategia comunicativa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El entrenador con m\u00e1s t\u00edtulos por a\u00f1o entrenado (39 en 15 a\u00f1os) tiene claro que para conseguir el \u00e9xito necesita dominar la comunicaci\u00f3n directa. El cara a cara le permite transmitir ideas complejas que precisan miradas, gestos, ritmos y tonos que puedan ayudar a comprender toda su dimensi\u00f3n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Guardiola se centra en la comunicaci\u00f3n interpersonal. Y la domina como nadie. Conoce a los jugadores, su contexto, sabe qui\u00e9n es qui\u00e9n y c\u00f3mo reaccionar\u00e1 cuando le d\u00e9 seg\u00fan qu\u00e9 mensaje. Debate con ellos, los analiza, habla con ellos, los observa, les transmite cada idea buscando la palabra adecuada, la frase oportuna y el gesto id\u00f3neo. Incluso sabe encontrar el momento. Tanto es as\u00ed que, cuando van hacia el estadio el d\u00eda de partido, los jugadores y el staff t\u00e9cnico del Manchester City viajan en autobuses diferentes: \u201cJusto antes del partido, los jugadores no me quieren ver, y yo a ellos tampoco\u201d, ha explicado en algunas ocasiones.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Guardiola ha hecho gestos comunicativos tan efectivos como aprender alem\u00e1n en un intensivo de meses antes de marchar a entrenar al Bayern de M\u00fanich (algunos lo ve\u00edan Rambla Catalunya arriba y abajo practicando con su profesor de alem\u00e1n). U otros tan diferenciales como usar la m\u00fasica como elemento de motivaci\u00f3n previo a los partidos (recordar\u00e9is el \u201cViva la vida\u201d de Coldplay  o la banda sonora de \u201cGladiator\u201d previa a la final de la Champions de 2009).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De acciones comunicativas eficaces encontrar\u00edamos a decenas observando a Guardiola. Antes del gesto y de la palabra, ha trabajado y se ha preparado como nadie: conoce el entorno, lo estudia, lo piensa, y ensaya mentalmente. Y se adapta a cada interlocutor, a quien, por cierto, tambi\u00e9n conoce y ha analizado previamente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A Guardiola no le hacen falta las plataformas digitales para conseguir una comunicaci\u00f3n ejemplar. \u201c\u00bfPara qu\u00e9?\u201d, respondi\u00f3 a la periodista.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Me encantar\u00eda felicitarle. L\u00e1stima que no le pueda enviar un whats&#8230;:)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pues no, el entrenador que mejor comunica de todo el mundo del futbol no tiene ning\u00fan grupo de WhatsApp ni con los jugadores, ni con los amigos ni con los padres y madres de la escuela de sus hijos. Tampoco tiene Twitter, ni LinkedIn, no mira Instagram ni TikTok\u2026 Y\u2026 \u00a1no le gustan los correos [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":6273,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[873,20,14],"tags":[496,927],"class_list":["post-9487","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-es","category-comunicacion","category-general-es","tag-redes-sociales","tag-whatsapp-es"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pep Guardiola no tiene WhatsApp - S\u00edntesi<\/title>\n<meta name=\"description\" content=\"Guardiola evidencia una de las esencias de la comunicaci\u00f3n: debemos preguntarnos el para qu\u00e9 antes de decidir la herramienta para comunicar.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sintesi.cat\/es\/pep-guardiola-no-tiene-whatsapp\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pep Guardiola no tiene WhatsApp - 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