{"id":9341,"date":"2024-06-04T08:00:00","date_gmt":"2024-06-04T06:00:00","guid":{"rendered":"https:\/\/sintesi.cat\/omar-y-herz\/"},"modified":"2024-06-03T09:37:24","modified_gmt":"2024-06-03T07:37:24","slug":"omar-y-herz","status":"publish","type":"post","link":"https:\/\/sintesi.cat\/es\/omar-y-herz\/","title":{"rendered":"Omar y Herz"},"content":{"rendered":"

Esta es la historia de Omar y Herz<\/a>, dos j\u00f3venes palestinos que a mediados de abril decidieron compartir con el mundo su d\u00eda a d\u00eda en la Franja de Gaza. Esta es la historia de dos muchachos que han sabido conectar con 1,5 millones de personas en poco m\u00e1s de un mes. Es una historia que nos ense\u00f1a muchas cosas y muy importantes sobre la guerra, la vida y la amistad. Pero tambi\u00e9n nos ense\u00f1a cosas sobre comunicaci\u00f3n.<\/p>\n

Omar y Herz han sido capaces de crear un medio en una zona de guerra con un simple m\u00f3vil. Una especie de Diario de Ana Frank <\/em>del siglo XXI relatado en directo y en el que demuestran una resiliencia admirable.<\/p>\n

Con 18 y 19 a\u00f1os han creado un estilo propio que sorprende por la positividad y la energ\u00eda, han generado una rutina comunicativa (cada d\u00eda publican un v\u00eddeo de unos 60 segundos) y han construido una comunidad fiel que los sigue y espera sus noticias. Tienen la voluntad de llegar al m\u00e1ximo de personas posibles, celebrando con sus seguidores cada hito conseguido (los 10.000, los 100.000, el mill\u00f3n<\/a>) e invitando a la audiencia a compartir los contenidos. Utilizan el ingl\u00e9s como lengua franca e Instagram como medio casi universal.<\/p>\n

Solo nos hablan de su vida, s\u00ed. Y posiblemente no tienen voluntad de imparcialidad, pero demuestran m\u00e1s que muchos medios, como en este post \u2013probablemente uno de los m\u00e1s tristes\u2013 en el que explican el ataque a Rafah de hace unos d\u00edas<\/a>.<\/p>\n\n\n

Omar y Herz son un ejemplo de perseverancia que no podemos olvidar en aquellos momentos en los que nos ahogamos porque el presupuesto no nos llega para contratar un dise\u00f1ador, no sabemos c\u00f3mo gestionar los contactos de una base de datos sin nuestro CRM de referencia o bien el tiempo se nos come en una entrega. Un m\u00f3vil, dos adolescentes y un prop\u00f3sito ganan la batalla. Gracias Omar y Herz.<\/p>\n","protected":false},"excerpt":{"rendered":"

Esta es la historia de Omar y Herz, dos j\u00f3venes palestinos que a mediados de abril decidieron compartir con el mundo su d\u00eda a d\u00eda en la Franja de Gaza. Esta es la historia de dos muchachos que han sabido conectar con 1,5 millones de personas en poco m\u00e1s de un mes. Es una historia […]<\/p>\n","protected":false},"author":18,"featured_media":9340,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[873,20,14],"tags":[906,905,907],"class_list":["post-9341","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-es","category-comunicacion","category-general-es","tag-herz-es","tag-omar-es","tag-omarherzshow-es"],"acf":[],"yoast_head":"\nOmar y Herz - S\u00edntesi<\/title>\n<meta name=\"description\" content=\"Esta es la historia de Omar y Herz, dos j\u00f3venes palestinos que a mediados de abril decidieron compartir con el mundo su d\u00eda a d\u00eda en Gaza.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sintesi.cat\/es\/omar-y-herz\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Omar y Herz - 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