{"id":9125,"date":"2024-04-23T08:00:00","date_gmt":"2024-04-23T06:00:00","guid":{"rendered":"https:\/\/sintesi.cat\/general-es\/regalate-un-boletin\/"},"modified":"2024-05-01T10:58:16","modified_gmt":"2024-05-01T08:58:16","slug":"regalate-un-boletin","status":"publish","type":"post","link":"https:\/\/sintesi.cat\/es\/regalate-un-boletin\/","title":{"rendered":"Reg\u00e1late un bolet\u00edn"},"content":{"rendered":"\n

Los cl\u00e1sicos nunca mueren. Por eso son cl\u00e1sicos y no flor de un verano. En el \u00e1mbito de la comunicaci\u00f3n tenemos muchas florecillas de las que ya ni nos acordamos, como Second Life o las Google Glass. <\/p>\n\n

Se trata de tecnolog\u00edas que en su momento parec\u00eda que hab\u00edan de revolucionar el panorama comunicativo y que terminan olvidadas, ya sea porque han llegado demasiado pronto o porque nadie las demandaba.<\/p>\n\n

Por el contrario, cuando un canal funciona aguanta el paso de los a\u00f1os. Crece, se consolida y perdura. En la actualidad, hay 4.000 millones de personas (\u00a1la mitad de la humanidad!) que usan el correo electr\u00f3nico y un 86 % de los consumidores quiere recibir informaci\u00f3n de los negocios con los que se relacionan habitualmente, seg\u00fan Square Future of Commerce 2023<\/a>.<\/p><\/p>\n\n

En este contexto, los boletines electr\u00f3nicos se han convertido en un canal de comunicaci\u00f3n habitual entre las organizaciones y sus p\u00fablicos. Las newsletters<\/em> viven hoy un boom<\/em> y adquieren mucho sentido en estrategias de comunicaci\u00f3n que quieran fidelizar clientes, incrementar ventas, generar tr\u00e1fico a un web o aumentar el reconocimiento de marca. El New York Times<\/em><\/a>, por ejemplo, cuenta con 80 newsletters<\/em>.<\/p><\/p>\n\n

Buena prueba de ello la encontramos en la cantidad (y calidad) de boletines dedicados a la comunicaci\u00f3n. Coincidiendo con el D\u00eda del Libro, os acercamos algunas propuestas que nos ayudan a mantenernos actualizados y a no dejar de aprender:<\/p>\n\n

Tendenci@s<\/strong><\/p>\n\n

Ismael Nafr\u00eda, periodista con una larga experiencia en la industria de los medios de comunicaci\u00f3n e inspirador de este post, acerca semanalmente las principales novedades del sector en un bolet\u00edn muy exhaustivo.<\/p>\n\n

LINK<\/a><\/p>\n\n

Report.cat<\/strong><\/p>\n\n

Semanario digital del Col\u00b7legi de Periodistes de Catalunya que publica trabajos relacionados con el periodismo y la comunicaci\u00f3n: hacer periodismo en Gaza, las mentiras del 11-M o el centenario de la radio son algunos de los \u00faltimos temas que ha tratado.<\/p>\n\n

LINK<\/a> <\/p>\n\n

Reuters Institute<\/strong><\/p>\n\n

El Reuters Institute for the Study of Journalism<\/em> est\u00e1 dedicado a explorar el futuro del periodismo en todo el mundo a trav\u00e9s del debate y la investigaci\u00f3n. El bolet\u00edn del s\u00e1bado publica art\u00edculos acad\u00e9micos y la visi\u00f3n de investigadores y reporteros de todo el mundo.<\/p><\/p>\n\n

LINK<\/a><\/p>\n\n

Story Baker por Maca<\/strong><\/p>\n\n

Mauricio Cabrera se define como un entusiasta de los nuevos y viejos medios, un entusiasmo que transmite en su newsletter<\/em> sobre insights<\/em> de la industria de los medios, la creaci\u00f3n de contenido y el m\u00e1rquetin.<\/p><\/p>\n\n

LINK<\/a><\/p>\n\n

La defensora del lector de El Pa\u00eds<\/strong><\/p>\n\n

Soledad Alcaide realiza un ejercicio de transparencia quincenal explicando desde dentro de la redacci\u00f3n c\u00f3mo se vive el despido de Fernando Savater, el debate interno sobre informar del boxeo o el \u201ccaso Ayuso\u201d y el derecho a la informaci\u00f3n, por ejemplo.<\/p>\n\n

LINK<\/a><\/p>\n\n

Seth Godin<\/strong><\/p>\n\n

Una de las figuras m\u00e1s influyentes en el \u00e1mbito del m\u00e1rquetin y la comunicaci\u00f3n publica cada d\u00eda varias p\u00edldoras, siempre muy breves e inspiradoras, que leen m\u00e1s de un mill\u00f3n de suscriptores.<\/p>\n\n

LINK<\/a><\/p>\n\n

\u00bfTe regalas el placer de la lectura?<\/p>\n","protected":false},"excerpt":{"rendered":"

Los cl\u00e1sicos nunca mueren. Por eso son cl\u00e1sicos y no flor de un verano. En el \u00e1mbito de la comunicaci\u00f3n tenemos muchas florecillas de las que ya ni nos acordamos, como Second Life o las Google Glass. Se trata de tecnolog\u00edas que en su momento parec\u00eda que hab\u00edan de revolucionar el panorama comunicativo y que […]<\/p>\n","protected":false},"author":18,"featured_media":9121,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[20,14],"tags":[886,474,791],"class_list":["post-9125","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacion","category-general-es","tag-boletines","tag-newsletter","tag-sant-jordi-es"],"acf":[],"yoast_head":"\nReg\u00e1late un bolet\u00edn - S\u00edntesi<\/title>\n<meta name=\"description\" content=\"Los boletines electr\u00f3nicos o newsletters se han convertido en un canal de comunicaci\u00f3n habitual entre las organizaciones y sus p\u00fablicos.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sintesi.cat\/es\/regalate-un-boletin\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Reg\u00e1late un bolet\u00edn - 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