European Communication Monitor<\/a>, un estudio basado en la opini\u00f3n de 40.000 profesionales de 50 pa\u00edses, apunta que la capacidad para construir relaciones de confianza con los p\u00fablicos de inter\u00e9s ser\u00e1 uno de los cinco factores de \u00e9xito en la comunicaci\u00f3n de la pr\u00f3xima d\u00e9cada.<\/p><\/p>\n\nLas fake news<\/em>, la fatiga informativa, la desconfianza en las instituciones y el desinter\u00e9s por la informaci\u00f3n hacen hoy m\u00e1s dif\u00edcil que las organizaciones generen v\u00ednculos de aut\u00e9ntica confianza. Esto representa un problema, porque la confianza es clave en las relaciones personales y profesionales. No confesaremos nuestras intimidades a alguien en quien no confiemos. Tampoco entraremos en un restaurante que nos d\u00e9 mala espina, ni depositaremos nuestros ahorros en una entidad bancaria de la que desconfiemos.<\/p>\n\n\nPor eso, tambi\u00e9n en comunicaci\u00f3n, debemos ser capaces de construir relaciones de confianza como base para una comunicaci\u00f3n efectiva. Y no lo conseguiremos si no hacemos las cosas bien.<\/p>\n\n\n\n
De la misma forma que las empresas tienen departamentos de calidad que trabajan para mejorar los procesos, \u00e1reas econ\u00f3mico-financieras que se preocupan por una gesti\u00f3n eficiente de los recursos o profesionales de la prevenci\u00f3n de riesgos laborales que velan por el bienestar de la plantilla, tambi\u00e9n en el \u00e1mbito de la comunicaci\u00f3n debemos hacer las cosas bien si queremos que nuestra organizaci\u00f3n genere confianza entre sus p\u00fablicos. Todos los p\u00fablicos, tanto internos como externos.<\/p>\n\n\n\n
Eso pasa por cosas tan b\u00e1sicas como tener un web ordenado, pensar en una imagen gr\u00e1fica coherente con nuestros valores o construir un relato alineado con el prop\u00f3sito empresarial.<\/p>\n\n\n\n
El profesor Alejandro Madrigal, hemat\u00f3logo mexicano con una larga y exitosa carrera en el Reino Unido, plantea esta analog\u00eda: \u201cLa confianza es como la madre. Solo se puede perder una vez\u201d. Invirtamos en comunicaci\u00f3n y veremos c\u00f3mo construimos relaciones s\u00f3lidas, la credibilidad aumenta y nuestra organizaci\u00f3n se convierte en un referente confiable para sus p\u00fablicos.<\/p>\n","protected":false},"excerpt":{"rendered":"
El European Communication Monitor, un estudio basado en la opini\u00f3n de 40.000 profesionales de 50 pa\u00edses, apunta que la capacidad para construir relaciones de confianza con los p\u00fablicos de inter\u00e9s ser\u00e1 uno de los cinco factores de \u00e9xito en la comunicaci\u00f3n de la pr\u00f3xima d\u00e9cada. Las fake news, la fatiga informativa, la desconfianza en las […]<\/p>\n","protected":false},"author":18,"featured_media":9043,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[873,20,14],"tags":[54,59],"class_list":["post-9046","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-es","category-comunicacion","category-general-es","tag-confianca","tag-confianza"],"acf":[],"yoast_head":"\n
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