{"id":8933,"date":"2024-01-23T08:00:00","date_gmt":"2024-01-23T07:00:00","guid":{"rendered":"https:\/\/sintesi.cat\/las-tres-claves-para-ser-un-buen-portavoz\/"},"modified":"2024-01-19T19:58:26","modified_gmt":"2024-01-19T18:58:26","slug":"las-tres-claves-para-ser-un-buen-portavoz","status":"publish","type":"post","link":"https:\/\/sintesi.cat\/es\/las-tres-claves-para-ser-un-buen-portavoz\/","title":{"rendered":"Las tres claves para ser un buen portavoz"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Lo tengo claro. Son las siguientes:&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Prepararse.<\/li>\n\n\n\n<li>Prepararse.<\/li>\n\n\n\n<li>Prepararse.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Cierto que prepararse significa muchas cosas, as\u00ed que me gustar\u00eda remarcar tres ideas esenciales que hay que tener en cuenta para ejercer correctamente de portavoz de una entidad, organizaci\u00f3n, empresa\u2026 \u00a1o incluso de uno mismo!&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><\/strong><strong>Saber a qui\u00e9n nos estamos dirigiendo y adaptarnos a este qui\u00e9n.<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Si estoy interviniendo en un medio de comunicaci\u00f3n generalista, evitar\u00e9 usar palabras t\u00e9cnicas que solo se entienden en el argot de mi empresa\/entidad.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si estoy haciendo un discurso en una entrega de premios de redacci\u00f3n escolar, intentar\u00e9 no enrollarme y saber qu\u00e9 puede interesar a las ni\u00f1as y ni\u00f1os de lo que les pueda explicar.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si estoy haciendo el discurso en la cena de Navidad de la empresa o instituci\u00f3n que dirijo, lo que har\u00e9 sobre todo es agradecer el esfuerzo del equipo para poder seguir adelante.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Saber en nombre de qui\u00e9n hablamos y respetarlo<\/strong>.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Si hablamos en nombre de una instituci\u00f3n p\u00fablica, deberemos evitar dar mensajes en un tono pol\u00edtico decantado hacia una determinada ideolog\u00eda.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si hablamos como especialistas de un \u00e1rea concreta, deberemos evitar dar nuestra visi\u00f3n sobre c\u00f3mo lo est\u00e1n haciendo en otras \u00e1reas de la organizaci\u00f3n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si hablamos como entrenadores de un equipo de un determinado club, debemos conocer c\u00f3mo es el club y c\u00f3mo quiere mostrarse ante sus aficionados.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Ser conscientes de que todo comunica<\/strong>.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Y tener cuidado tambi\u00e9n de los c\u00f3digos de vestuario que debemos observar; de la imagen que transmitimos, de la expresi\u00f3n de nuestra cara, de los gestos que hacemos\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Todo lo que explico es de sentido com\u00fan, evidentemente. Ahora bien, este sentido com\u00fan debe activarse. Y es dif\u00edcil hacerlo cuando decidimos qu\u00e9 diremos mientras estamos subiendo las escaleras del escenario o mientras andamos hacia el acto despu\u00e9s de una jornada de reuniones complejas. Necesitamos un poco de tiempo y tambi\u00e9n, si no somos expertos, buscar ayuda de profesionales que nos formen y que nos acompa\u00f1en.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Como dec\u00eda S\u00f3crates, \u201caquello que no merece ser escrito, tampoco merece ser escuchado\u201d. Por lo tanto, si no nos preparamos, con suerte pasaremos desapercibidos, pero lo m\u00e1s probable es que acabemos transmitiendo una mala imagen de la organizaci\u00f3n\/entidad que representamos y de nosotros mismos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Un portavoz transmite la reputaci\u00f3n de una entidad\/organizaci\u00f3n o empresa. Transmite la identidad y la credibilidad m\u00e1s all\u00e1 del mensaje concreto que pretenda dar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ponerle un poco de conciencia representa un antes y un antes en la relaci\u00f3n con nuestros interlocutores. \u00a1Adelante!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lo tengo claro. Son las siguientes:&nbsp; Cierto que prepararse significa muchas cosas, as\u00ed que me gustar\u00eda remarcar tres ideas esenciales que hay que tener en cuenta para ejercer correctamente de portavoz de una entidad, organizaci\u00f3n, empresa\u2026 \u00a1o incluso de uno mismo!&nbsp; Si estoy interviniendo en un medio de comunicaci\u00f3n generalista, evitar\u00e9 usar palabras t\u00e9cnicas que [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":6478,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[20,14],"tags":[675,377],"class_list":["post-8933","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacion","category-general-es","tag-portavoz-es","tag-reputacion-es"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - 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