{"id":8919,"date":"2024-01-16T08:00:00","date_gmt":"2024-01-16T07:00:00","guid":{"rendered":"https:\/\/sintesi.cat\/comunicar-para-entendernos\/"},"modified":"2024-01-18T10:33:53","modified_gmt":"2024-01-18T09:33:53","slug":"comunicar-para-entendernos","status":"publish","type":"post","link":"https:\/\/sintesi.cat\/es\/comunicar-para-entendernos\/","title":{"rendered":"Comunicar para entendernos"},"content":{"rendered":"<p style=\"font-weight: 400;\">Una de las premisas b\u00e1sicas de la comunicaci\u00f3n, seguramente la m\u00e1s b\u00e1sica, es que debe servir para entendernos. Por eso se llama \u201ccomunicaci\u00f3n\u201d. Porque sirve para poner en com\u00fan informaciones, reflexiones, pensamientos, consideraciones e, incluso, \u00f3rdenes. Si queremos que nos escuchen, debemos hacernos entender. Parece f\u00e1cil y l\u00f3gico, \u00bfverdad? Pues no lo es tanto \u2014como explicaba Jordi Mart\u00ednez en este <a href=\"https:\/\/sintesi.cat\/es\/el-gran-reto-de-la-comunicacio\">art\u00edculo<\/a>\u2014 y esta premisa b\u00e1sica para seg\u00fan quien ha dejado de existir.<\/p>\n\n\n<p class=\"wp-block-paragraph\">Como periodista, cuando escribo, quiero que la gente me entienda. Despu\u00e9s escribir\u00e9 mejor o peor \u2014esto va a gustos\u2014, pero para m\u00ed, si no se me entiende, es que escribo mal. Tan simple como esto. Por eso tiendo a no sobrecargar los textos con adjetivos in\u00fatiles o procuro no usar un lenguaje excesivamente t\u00e9cnico que acabe entorpeciendo la lectura para el com\u00fan de los mortales.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Con esto quiero decir que el requisito de una comunicaci\u00f3n clara afecta todos los \u00e1mbitos de nuestra vida. El lenguaje enrevesado puede ser propio de algunas administraciones, que as\u00ed se sit\u00faan \u201cpor encima\u201d de los administrados, y las comunicaciones ambiguas pueden ser un recurso tramposo para determinadas compa\u00f1\u00edas de servicios, que as\u00ed fomentan la confusi\u00f3n entre sus clientes. Pero ejemplos de comunicaci\u00f3n farragosa, extra\u00f1a, ininteligible e incluso absurda, los encontramos en todas partes. Muchas veces sin mala fe.<\/p>\n\n\n<p style=\"font-weight: 400;\">En la entrada de un pol\u00edgono de Girona, una empresa del ramo de la limpieza industrial anuncia pomposamente en su fachada de cristal y con letras enormes que ellos practican la \u201chigiene con valores\u201d. Yo, esto no s\u00e9 qu\u00e9 quiere decir. De la misma forma que una cl\u00ednica dental de Terrassa se anuncia con este eslogan: \u201cPor encima de todo, las personas\u201d. Esto s\u00ed que s\u00e9 que quiere decir, pero no puedo evitar la sonrisa cada vez que lo veo, de tan <em>lugar com\u00fan<\/em> que me parece.<\/p>\n\n\n<p class=\"wp-block-paragraph\">Y si nos fijamos en el \u00e1mbito digital, las barbaridades est\u00e1n a la orden del d\u00eda. La mayor\u00eda de las veces en servicios en los que el consumidor o usuario deber\u00eda estar en el centro de todas las decisiones. Es el caso de estos botones de una p\u00e1gina web:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><a href=\"https:\/\/sintesi.cat\/wp-content\/uploads\/2024\/01\/240116_TuitCancelPagament.jpeg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"837\" src=\"https:\/\/sintesi.cat\/wp-content\/uploads\/2024\/01\/240116_TuitCancelPagament-1024x837.jpeg\" alt=\"\" class=\"wp-image-8911\" style=\"width:284px;height:auto\" srcset=\"https:\/\/sintesi.cat\/wp-content\/uploads\/2024\/01\/240116_TuitCancelPagament-1024x837.jpeg 1024w, https:\/\/sintesi.cat\/wp-content\/uploads\/2024\/01\/240116_TuitCancelPagament-980x801.jpeg 980w, https:\/\/sintesi.cat\/wp-content\/uploads\/2024\/01\/240116_TuitCancelPagament-480x392.jpeg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">No es que no se entienda, es que has de leerlo dos o tres veces antes de decidir cu\u00e1l es el bot\u00f3n a escoger si quieres cancelar el pago. Y \u201ccancelar el pago\u201d es una decisi\u00f3n importante para el usuario\u2026 \u00bfTan dif\u00edcil resulta poner \u201cs\u00ed\u201d y \u201cno\u201d?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Y para que no me dig\u00e1is que hago corporativismo, aqu\u00ed os dejo un titular reciente de un diario:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><a href=\"https:\/\/sintesi.cat\/wp-content\/uploads\/2024\/01\/240116_IndiReu.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"123\" src=\"https:\/\/sintesi.cat\/wp-content\/uploads\/2024\/01\/240116_IndiReu-1024x123.png\" alt=\"\" class=\"wp-image-8913\" style=\"width:548px;height:auto\" srcset=\"https:\/\/sintesi.cat\/wp-content\/uploads\/2024\/01\/240116_IndiReu-980x118.png 980w, https:\/\/sintesi.cat\/wp-content\/uploads\/2024\/01\/240116_IndiReu-480x58.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/a><\/figure>\n\n\n<p style=\"font-weight: 400;\">Me llev\u00f3 bastante rato entenderlo. Como s\u00e9 c\u00f3mo funcionan los diarios, puedo imaginar que el problema fue de falta de espacio para el titular <em>normal<\/em>, pero, aun as\u00ed, seguro que hay mejores soluciones.<\/p>\n\n\n<p class=\"wp-block-paragraph\">Son ejemplos que he encontrado (o que me han encontrado) en pocos d\u00edas. Evidentemente, no se trata de casos graves, en el sentido que no causan un perjuicio en el receptor, pero s\u00ed que ponen de manifiesto que la implantaci\u00f3n de una comunicaci\u00f3n clara en todos los \u00e1mbitos ha de ser, como dec\u00eda Jordi en su art\u00edculo, el reto principal de este 2024. Para los emisores \u2014empresas, administraciones&#8230;\u2014 deber\u00eda ser una obligaci\u00f3n, pero para los receptores \u2014la ciudadan\u00eda\u2014 ha de ser, seguro, un derecho. As\u00ed de claro.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Una de las premisas b\u00e1sicas de la comunicaci\u00f3n, seguramente la m\u00e1s b\u00e1sica, es que debe servir para entendernos. Por eso se llama \u201ccomunicaci\u00f3n\u201d. Porque sirve para poner en com\u00fan informaciones, reflexiones, pensamientos, consideraciones e, incluso, \u00f3rdenes. Si queremos que nos escuchen, debemos hacernos entender. Parece f\u00e1cil y l\u00f3gico, \u00bfverdad? Pues no lo es tanto \u2014como [&hellip;]<\/p>\n","protected":false},"author":15,"featured_media":8917,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[20,14],"tags":[870],"class_list":["post-8919","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacion","category-general-es","tag-comunicacion-clara"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Comunicar para entendernos - S\u00edntesi<\/title>\n<meta name=\"description\" content=\"Para los emisores, la comunicaci\u00f3n clara deber\u00eda ser una obligaci\u00f3n, pero para los receptores \u2014la ciudadan\u00eda\u2014 ha de ser, seguro, un derecho.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sintesi.cat\/es\/comunicar-para-entendernos\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comunicar para entendernos - 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