{"id":8861,"date":"2023-12-12T08:00:00","date_gmt":"2023-12-12T07:00:00","guid":{"rendered":"https:\/\/sintesi.cat\/los-5-articulos-mas-leidos-de-2023\/"},"modified":"2023-12-06T20:07:55","modified_gmt":"2023-12-06T19:07:55","slug":"los-5-articulos-mas-leidos-de-2023","status":"publish","type":"post","link":"https:\/\/sintesi.cat\/es\/los-5-articulos-mas-leidos-de-2023\/","title":{"rendered":"Los 5 art\u00edculos m\u00e1s le\u00eddos de 2023"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">En poco m\u00e1s de dos semanas despediremos un a\u00f1o intenso. A lo largo de estos 365 d\u00edas, desde el blog de S\u00edntesi os hemos hablado de inteligencia artificial, de lenguaje claro, de nuevos formatos y tendencias\u2026 Curiosamente, los art\u00edculos que encabezan el ranquin de los m\u00e1s le\u00eddos del 2023 tratan sobre cuestiones de la base de la pr\u00e1ctica comunicativa diaria: c\u00f3mo hacer un buen discurso, porque es importante la comunicaci\u00f3n interna o qui\u00e9n ha de ejercer de portavoz en las organizaciones, entre otras.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De hecho, ninguno de los cinco art\u00edculos m\u00e1s le\u00eddos ha sido escrito este a\u00f1o y todos siguen vigentes, a pesar del paso del tiempo. Seguramente debe de ser cosa del algoritmo de Google, pero me ha parecido un dato curioso. Si vosotros tambi\u00e9n sent\u00eds curiosidad, os invito a releerlos:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">1. <a href=\"https:\/\/sintesi.cat\/es\/los-discursos-una-herramienta-de-comunicacion-que-vale-la-pena-cuidar\/\">Los discursos, una herramienta de comunicaci\u00f3n que vale la pena cuidar<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El primer lugar del ranquin lo ocupa este art\u00edculo que habla sobre c\u00f3mo escribir art\u00edculos impactantes. Algunas de las claves: preparar y practicar el discurso, tener claro el mensaje y explicar una historia que conecte con la audiencia de una manera l\u00f3gica, ordenada, breve y simple.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">2. <a href=\"https:\/\/sintesi.cat\/es\/un-buen-diagnostico-la-base-de-una-buena-comunicacion-corporativa-2\/\">Un buen diagn\u00f3stico, la base de una buena comunicaci\u00f3n corporativa<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El art\u00edculo destaca la importancia de realizar un buen diagn\u00f3stico para una buena comunicaci\u00f3n corporativa. Sin un an\u00e1lisis previo de la situaci\u00f3n, los objetivos, los p\u00fablicos y los mensajes, no se puede dise\u00f1ar una estrategia adecuada ni escoger los canales ni las acciones m\u00e1s apropiadas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">3. <a href=\"https:\/\/sintesi.cat\/es\/los-limites-de-la-comunicacion\/\">Los l\u00edmites de la comunicaci\u00f3n<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Un tema cl\u00e1sico que, por m\u00e1s que pasen los a\u00f1os, sigue vigente. Clientes que quieren aparecer en los medios de comunicaci\u00f3n mediante una estrategia de comunicaci\u00f3n y relaciones p\u00fablicas gratuita, que deber\u00edan apostar por una estrategia de&nbsp;<em>branded content<\/em>&nbsp;o de contenidos pagados. \u00a1Que levante la mano quien no se haya topado nunca con esta situaci\u00f3n!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">4. <a href=\"https:\/\/sintesi.cat\/es\/quien-debe-hacer-de-portavoz\/\">\u00bfQui\u00e9n debe hacer de portavoz?<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cuando las cosas van bien, son pocas las organizaciones que disponen de portavoces formados y entrenados; pero cuando las cosas van mal, todas querr\u00edan tener uno. Contar con un portavoz es esencial para todas las organizaciones y no importa tanto su procedencia profesional como sus habilidades o su preparaci\u00f3n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">5. <a href=\"https:\/\/sintesi.cat\/es\/la-comunicacion-interna-una-oportunidad\/\">La comunicaci\u00f3n interna, una oportunidad<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aunque a\u00fan hay quien no lo ve as\u00ed, la comunicaci\u00f3n interna constituye una gran oportunidad. Mejora la gesti\u00f3n del capital humano, impulsa la motivaci\u00f3n de los equipos, crea un clima de confianza, mejora el rendimiento y construye una cultura com\u00fan.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En poco m\u00e1s de dos semanas despediremos un a\u00f1o intenso. A lo largo de estos 365 d\u00edas, desde el blog de S\u00edntesi os hemos hablado de inteligencia artificial, de lenguaje claro, de nuevos formatos y tendencias\u2026 Curiosamente, los art\u00edculos que encabezan el ranquin de los m\u00e1s le\u00eddos del 2023 tratan sobre cuestiones de la base [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":6478,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[20,14],"tags":[750,868],"class_list":["post-8861","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacion","category-general-es","tag-2023-es","tag-articulos-mas-leidos"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Los 5 art\u00edculos m\u00e1s le\u00eddos de 2023 - 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