{"id":8729,"date":"2023-10-08T19:35:50","date_gmt":"2023-10-08T17:35:50","guid":{"rendered":"https:\/\/sintesi.cat\/huellas-de-elefante\/"},"modified":"2023-10-08T19:38:46","modified_gmt":"2023-10-08T17:38:46","slug":"huellas-de-elefante","status":"publish","type":"post","link":"https:\/\/sintesi.cat\/es\/huellas-de-elefante\/","title":{"rendered":"Huellas de elefante"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">En una formaci\u00f3n de dircom, aprend\u00ed que se puede avanzar por la vida dejando huellas de hormiga, r\u00e1pidas y eficaces, que se deshacen al mismo ritmo que la fila que todos tenemos en la cabeza, o bien se puede avanzar dando pasos de elefante, con la sabidur\u00eda que simboliza su movimiento, y dejando una huella grande, profunda y duradera. <\/p>\n\n\n<p><p style=\"font-weight: 400;\"><a href=\"https:\/\/es.wikipedia.org\/wiki\/Mario_Tasc%C3%B3n\">Mario Tasc\u00f3n<\/a> ha sido un elefante \u00fanico, inmenso. En m\u00ed, y creo que hablo por muchas personas de nuestro mundo del periodismo y la comunicaci\u00f3n, ha dejado una huella permanente.<\/p><\/p>\n\n<p style=\"font-weight: 400;\">Lo he seguido especialmente en su \u00faltima etapa desde que cre\u00f3 <em>Prodigioso Volc\u00e1n<\/em>, esta empresa de comunicaci\u00f3n tan singular, que ya naci\u00f3 en el a\u00f1o 2010 de una manera diferente. Porque, aunque no era un medio de comunicaci\u00f3n, estaba formada solo por periodistas con la voluntad de resolver problemas de comunicaci\u00f3n en todas partes, comenzando por la comunicaci\u00f3n interna en empresas e instituciones, y haciendo bandera de la comunicaci\u00f3n f\u00e1cil, clara, transparente y comprensible.<\/p>\n\n<p style=\"font-weight: 400;\">Ha sido una reivindicaci\u00f3n constante y es lo primero que podemos ver al <a href=\"https:\/\/www.prodigiosovolcan.com\/\">acceder a su web<\/a>: el \u00abDerecho a entender\u00bb, que deber\u00eda ser el ODS 18, como ha planteado en todas las charlas que ha dado en todo el mundo, como la que lo hab\u00eda llevado a Buenos Aires, en el marco de una cumbre sobre \u00abDesinformaci\u00f3n\u00bb.<\/p>\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/sintesi.cat\/wp-content\/uploads\/2023\/10\/image.png\"><img loading=\"lazy\" decoding=\"async\" width=\"588\" height=\"190\" src=\"https:\/\/sintesi.cat\/wp-content\/uploads\/2023\/10\/image.png\" alt=\"\" class=\"wp-image-8711\" srcset=\"https:\/\/sintesi.cat\/wp-content\/uploads\/2023\/10\/image.png 588w, https:\/\/sintesi.cat\/wp-content\/uploads\/2023\/10\/image-480x155.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 588px, 100vw\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Mario Tasc\u00f3n nos ha ayudado a los periodistas a ser m\u00e1s conscientes y a no caer en el denso \u2013y distante\u2013 lenguaje t\u00e9cnico, lleno de anglicismos, y repleto de toda esa pesadez tan abrumadora. Nos ha ayudado a encontrar palabras f\u00e1ciles, llanas, que digan lo que realmente quieren decir. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Repasando sus charlas, estos d\u00edas que lo he recordado especialmente, he recuperado esas ideas tan sencillas como las que nos propon\u00eda en tiempos de Covid:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/sintesi.cat\/wp-content\/uploads\/2023\/10\/231010_ArticleAurora.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"256\" src=\"https:\/\/sintesi.cat\/wp-content\/uploads\/2023\/10\/231010_ArticleAurora-1024x256.png\" alt=\"\" class=\"wp-image-8719\" srcset=\"https:\/\/sintesi.cat\/wp-content\/uploads\/2023\/10\/231010_ArticleAurora-980x245.png 980w, https:\/\/sintesi.cat\/wp-content\/uploads\/2023\/10\/231010_ArticleAurora-480x120.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/a><\/figure>\n\n\n<p style=\"font-weight: 400;\">Siempre utilizando el lenguaje visual y las infograf\u00edas como elemento para favorecer la comprensi\u00f3n (el nombre <em>Prodigioso Volc\u00e1n<\/em> es en homenaje a la primera infograf\u00eda que se hizo en un diario en Espa\u00f1a), han escrito gu\u00edas, libros, han editado im\u00e1genes para comprender temas complejos y han difundido pautas para que todos puedan comunicarse mejor. Como esta:<\/p>\n\n\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/sintesi.cat\/wp-content\/uploads\/2023\/10\/image.jpeg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/sintesi.cat\/wp-content\/uploads\/2023\/10\/image.jpeg\" alt=\"\" class=\"wp-image-8721\" style=\"width:956px;height:638px\" width=\"956\" height=\"638\" srcset=\"https:\/\/sintesi.cat\/wp-content\/uploads\/2023\/10\/image.jpeg 956w, https:\/\/sintesi.cat\/wp-content\/uploads\/2023\/10\/image-480x321.jpeg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 956px, 100vw\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><p style=\"font-weight: 400;\">En poco m\u00e1s de 10 a\u00f1os al frente de <em>Prodigioso Volc\u00e1n<\/em>, ha ganado premios y reconocimientos y ha ayudado a cientos de empresas y personas a explicarse mucho mejor. Ahora, ya son cerca de 150 profesionales trabajando en este desaf\u00edo: \u201cvelar por una comunicaci\u00f3n clara, \u00e9tica y responsable\u201d. Mario Tascon, intentaremos seguir tu huella.<\/p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>En una formaci\u00f3n de dircom, aprend\u00ed que se puede avanzar por la vida dejando huellas de hormiga, r\u00e1pidas y eficaces, que se deshacen al mismo ritmo que la fila que todos tenemos en la cabeza, o bien se puede avanzar dando pasos de elefante, con la sabidur\u00eda que simboliza su movimiento, y dejando una huella [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":8727,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[20,14],"tags":[852],"class_list":["post-8729","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacion","category-general-es","tag-mario-tascon-es"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - 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