{"id":8690,"date":"2023-09-29T18:19:40","date_gmt":"2023-09-29T16:19:40","guid":{"rendered":"https:\/\/sintesi.cat\/newsletters-una-herramienta-muy-versatil\/"},"modified":"2023-09-29T18:19:42","modified_gmt":"2023-09-29T16:19:42","slug":"newsletters-una-herramienta-muy-versatil","status":"publish","type":"post","link":"https:\/\/sintesi.cat\/es\/newsletters-una-herramienta-muy-versatil\/","title":{"rendered":"\u2018Newsletters\u2019: una herramienta muy vers\u00e1til"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">En pocos a\u00f1os, las&nbsp;<em>newsletters<\/em>, o boletines informativos, han ganado peso en la comunicaci\u00f3n de las organizaciones, tanto internamente como externamente. Porque son relativamente sencillas de preparar, muy vers\u00e1tiles y pueden tener una amplia difusi\u00f3n si se dispone de una buena base de datos de contactos. Adem\u00e1s, no son tan invasivas como otras f\u00f3rmulas de comunicaci\u00f3n: simplemente, nos aparecen en la bandeja de entrada del correo electr\u00f3nico y nosotros decidimos si solo las&nbsp;<em>hojeamos&nbsp;<\/em>o las leemos enteras y en qu\u00e9 momento y c\u00f3mo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Desde S\u00edntesi, hemos hecho y hacemos&nbsp;<em>newsletters&nbsp;<\/em>de muchos formatos distintos, y hace ya a\u00f1os que pregonamos sus beneficios:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Informaci\u00f3n fiable.<\/strong>&nbsp;Las&nbsp;<em>newsletters<\/em>&nbsp;pueden llegar a ser el principal medio de comunicaci\u00f3n para los p\u00fablicos internos, aportando a todo el mundo y al mismo tiempo informaci\u00f3n fiable y precisa, desmontando la hipot\u00e9tica rumorolog\u00eda que puede existir cuando la informaci\u00f3n no se traslada de manera adecuada.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Segmentaci\u00f3n.<\/strong>&nbsp;Los boletines son muy flexibles y se pueden adaptar a todos los p\u00fablicos externos de la organizaci\u00f3n, desde los clientes o usuarios hasta los proveedores o la poblaci\u00f3n en general. No todos han de recibir la misma informaci\u00f3n presentada de la misma manera, porque cada p\u00fablico tiene sus propios intereses. Poder segmentar el discurso es una de las ventajas de este canal de comunicaci\u00f3n, sin que los costes se disparen.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Periodicidad.<\/strong>&nbsp;Las&nbsp;<em>newsletters<\/em>, por definici\u00f3n, son peri\u00f3dicas. La periodicidad que queramos. Las hay mensuales, quincenales, semanales y hasta diarias. El hecho de llegar peri\u00f3dicamente al correo electr\u00f3nico de nuestros receptores nos facilita mantener la comunicaci\u00f3n abierta con ellos, de manera regular, y ser punto de referencia y, a la larga, incluso prescriptores de nuestro \u00e1mbito.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Las herramientas actuales permiten que este tipo de boletines puedan incorporar todo tipo de materiales, desde los tradicionales textos escritos hasta im\u00e1genes (fotos, v\u00eddeos, gr\u00e1ficos\u2026), piezas de audio y otros contenidos. Esta versatilidad en el formato tambi\u00e9n aporta flexibilidad en los contenidos: podemos dedicar espacio a la informaci\u00f3n de tipo m\u00e1s corporativo, reservar apartados para cuestiones destacadas de nuestro sector, informar de novedades que consideremos interesantes (tanto internamente como externamente) o, tambi\u00e9n, poner alg\u00fan toque de humor cuando convenga.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Como dec\u00eda antes, en S\u00edntesi hemos preparado y preparamos&nbsp;<em>newsletters<\/em>&nbsp;de todos los colores. Desde boletines absolutamente corporativos para p\u00fablicos internos y externos hasta otros que sirven, con un tono m\u00e1s desenfadado, para la cohesi\u00f3n de la plantilla interna. Porque las&nbsp;<em>newsletters<\/em>&nbsp;tienen esto: se adaptan a nuestras necesidades comunicativas, sean las que sean.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En pocos a\u00f1os, las&nbsp;newsletters, o boletines informativos, han ganado peso en la comunicaci\u00f3n de las organizaciones, tanto internamente como externamente. Porque son relativamente sencillas de preparar, muy vers\u00e1tiles y pueden tener una amplia difusi\u00f3n si se dispone de una buena base de datos de contactos. Adem\u00e1s, no son tan invasivas como otras f\u00f3rmulas de comunicaci\u00f3n: [&hellip;]<\/p>\n","protected":false},"author":15,"featured_media":8689,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[20,14],"tags":[474],"class_list":["post-8690","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacion","category-general-es","tag-newsletter"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u2018Newsletters\u2019: una herramienta muy vers\u00e1til - S\u00edntesi<\/title>\n<meta name=\"description\" content=\"Los boletines son bastante sencillos de preparar, muy vers\u00e1tiles y pueden tener una amplia difusi\u00f3n si se dispone de una buena base de datos\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sintesi.cat\/es\/newsletters-una-herramienta-muy-versatil\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u2018Newsletters\u2019: una herramienta muy vers\u00e1til - S\u00edntesi\" \/>\n<meta property=\"og:description\" content=\"Los boletines son bastante sencillos de preparar, muy vers\u00e1tiles y pueden tener una amplia difusi\u00f3n si se dispone de una buena base de datos\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sintesi.cat\/es\/newsletters-una-herramienta-muy-versatil\/\" \/>\n<meta property=\"og:site_name\" content=\"S\u00edntesi\" \/>\n<meta property=\"article:published_time\" content=\"2023-09-29T16:19:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-29T16:19:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sintesi.cat\/wp-content\/uploads\/2023\/09\/newsletter-4308826_1280.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"669\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jaume Ginest\u00e0\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ecsintesi\" \/>\n<meta name=\"twitter:site\" content=\"@ecsintesi\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jaume Ginest\u00e0\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/sintesi.cat\\\/es\\\/newsletters-una-herramienta-muy-versatil\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sintesi.cat\\\/es\\\/newsletters-una-herramienta-muy-versatil\\\/\"},\"author\":{\"name\":\"Jaume Ginest\u00e0\",\"@id\":\"https:\\\/\\\/sintesi.cat\\\/es\\\/#\\\/schema\\\/person\\\/aca43069d70c47054f74b93addb8c69d\"},\"headline\":\"\u2018Newsletters\u2019: una herramienta muy vers\u00e1til\",\"datePublished\":\"2023-09-29T16:19:40+00:00\",\"dateModified\":\"2023-09-29T16:19:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/sintesi.cat\\\/es\\\/newsletters-una-herramienta-muy-versatil\\\/\"},\"wordCount\":473,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/sintesi.cat\\\/es\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/sintesi.cat\\\/es\\\/newsletters-una-herramienta-muy-versatil\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/sintesi.cat\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/newsletter-4308826_1280.jpg\",\"keywords\":[\"newsletter\"],\"articleSection\":[\"Comunicaci\u00f3n\",\"General\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/sintesi.cat\\\/es\\\/newsletters-una-herramienta-muy-versatil\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/sintesi.cat\\\/es\\\/newsletters-una-herramienta-muy-versatil\\\/\",\"url\":\"https:\\\/\\\/sintesi.cat\\\/es\\\/newsletters-una-herramienta-muy-versatil\\\/\",\"name\":\"\u2018Newsletters\u2019: una herramienta muy vers\u00e1til - 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