{"id":8399,"date":"2023-05-09T08:00:00","date_gmt":"2023-05-09T06:00:00","guid":{"rendered":"https:\/\/sintesi.cat\/hola-barcelona\/"},"modified":"2023-05-04T11:22:12","modified_gmt":"2023-05-04T09:22:12","slug":"hola-barcelona","status":"publish","type":"post","link":"https:\/\/sintesi.cat\/es\/hola-barcelona\/","title":{"rendered":"\u201c\u00a1Hola, Barcelona!\u201d"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Una expresi\u00f3n tan sencilla como esta pronunciada ante 60 mil personas en un concierto, puede despertar el delirio del p\u00fablico. Es lo que sucedi\u00f3 en los dos conciertos de Bruce Springsteen en Barcelona. Un simple saludo para meterse al p\u00fablico en el bolsillo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En comunicaci\u00f3n, esta es una de las claves de cualquier relaci\u00f3n con los interlocutores: la empat\u00eda. Ser emp\u00e1tico no es solo necesario, sino que es fundamental para que el otro se sienta c\u00f3modo y vea que est\u00e1s por \u00e9l o ella.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mi compa\u00f1era y amiga <a href=\"https:\/\/twitter.com\/AuroraMasip\">@AuroraMasip<\/a> siempre explica en las clases de formaci\u00f3n en comunicaci\u00f3n la importancia de la empat\u00eda, y cita como ejemplo la aplicaci\u00f3n que algunos grupos y cantantes utilizan para conocer qui\u00e9n hay en sus conciertos. Se trata de un algoritmo que permite saber la procedencia de los asistentes a trav\u00e9s de sus m\u00f3viles y que, despu\u00e9s, facilita al grupo hacer menciones del p\u00fablico en funci\u00f3n de su lugar de origen: \u201c\u00a1Bienvenidos los de Matar\u00f3!\u201d, \u201c\u00a1Buenas noches, gente de M\u00f3ra la Nova!\u201d, \u201c\u00a1Gracias por venir, gente de Riudarenes!\u201d&#8230; \u00a1Imaginamos qu\u00e9 despierta entre el p\u00fablico el ser mencionado por su cantante favorito!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cuando comunicamos es bueno saber con qui\u00e9n hablamos, a qui\u00e9n tenemos delante, y escuchar lo que nos dice. Solo as\u00ed podremos construir mensajes de \u00e9xito y no cometer el error de pensar que nuestro discurso ya es v\u00e1lido por s\u00ed solo, sin tener en cuenta a los que tenemos delante. Aquello del emisor y el receptor, ya no es tan simple. Hoy se precisa bidireccionalidad, escuchar para hablar, aprender para decir, teniendo presente en todo momento qui\u00e9n es el otro.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Volviendo al \u201dHola, Barcelona!\u201d de Bruce, la frase permiti\u00f3 incluso superar el desencanto de unas colas monumentales para acceder al Estadio o el enfado, el segundo d\u00eda, al ver a todos quedar calados hasta los huesos porque alg\u00fan responsable inoperante no se decid\u00eda a abrir las puertas del Estadio. Una frase, pues, que cura incluso la mala leche.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Imaginemos ahora a aquellos vecinos enfadados por unas obras, contrarios a una infraestructura, o a aquella clientela descontenta con un producto o servicio, y que nuestra respuesta o nuestro mensaje sea una de esas frases autom\u00e1ticas y no algo cercano, c\u00e1lido, pensando en ellos antes que en nosotros.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La empat\u00eda es una cosa tan simple como ponerse en la piel del otro antes de priorizar nuestro discurso. Es adaptar nuestro mensaje a las personas, y no pretender adaptar las personas al mensaje. Y normalmente, esto no cuesta nada. Es una cuesti\u00f3n de criterio y de prioridades, no de grandes esfuerzos, ni de transformaciones profundas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00a1Seamos emp\u00e1ticos para comunicar bien!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Una expresi\u00f3n tan sencilla como esta pronunciada ante 60 mil personas en un concierto, puede despertar el delirio del p\u00fablico. Es lo que sucedi\u00f3 en los dos conciertos de Bruce Springsteen en Barcelona. Un simple saludo para meterse al p\u00fablico en el bolsillo. En comunicaci\u00f3n, esta es una de las claves de cualquier relaci\u00f3n con [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":8424,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[20,14],"tags":[797,796],"class_list":["post-8399","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacion","category-general-es","tag-bruce-sprinsteen-es","tag-empatia-es"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u201c\u00a1Hola, Barcelona!\u201d - S\u00edntesi<\/title>\n<meta name=\"description\" content=\"Cuando comunicamos es bueno saber con qui\u00e9n hablamos, a qui\u00e9n tenemos delante, y escuchar lo que nos dice. 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