{"id":7836,"date":"2022-12-01T08:00:00","date_gmt":"2022-12-01T07:00:00","guid":{"rendered":"https:\/\/sintesi.cat\/sportswashing\/"},"modified":"2022-11-26T15:48:03","modified_gmt":"2022-11-26T14:48:03","slug":"sportswashing","status":"publish","type":"post","link":"https:\/\/sintesi.cat\/es\/sportswashing\/","title":{"rendered":"Sportswashing"},"content":{"rendered":"<p>El prestigioso diccionario Collins define <i>Sportswashing<\/i> como \u201cla pr\u00e1ctica de una empresa o pa\u00eds controvertido utilizando el patrocinio deportivo para mejorar su reputaci\u00f3n\u201d. El <i>Sportswashing <\/i>puede conseguirse mediante la acogida de acontecimientos deportivos, la compra o el patrocinio de equipos deportivos o la participaci\u00f3n en un deporte. A nivel internacional, se ha utilizado para dirigir la atenci\u00f3n lejos de los pobres registros de respeto a los derechos humanos o para tapar esc\u00e1ndalos de corrupci\u00f3n.<\/p>\n\n\n<p class=\"wp-block-paragraph\">En este \u00e1mbito, una vez m\u00e1s, el f\u00fatbol es el deporte rey y acumula una larga lista de sedes controvertidas de algunas de sus competiciones emblem\u00e1ticas. Por ejemplo:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>El Mundial de Italia de 1934 celebrado durante el r\u00e9gimen de Benito Mussolini <\/li><li>El Mundial de Argentina de 1978 bajo la dictadura de Videla <\/li><li>La Supercopa de Italia de 2002 jugada en Libia bajo el r\u00e9gimen de Gaddafi <\/li><li>El Mundial de 2018 celebrado en la Rusia de Putin<\/li><li>El actual Mundial 2022 que se est\u00e1 disputando en Qatar <\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Son solo algunos ejemplos de c\u00f3mo se ha utilizado un gran acontecimiento deportivo para blanquear contextos sociales y pol\u00edticos dif\u00edciles de justificar en t\u00e9rminos de democracia y respeto a los derechos humanos.<\/p>\n\n\n<p>\u201cEn el transcurso de un per\u00edodo de 12 meses, pa\u00edses como la China, Qatar y Arabia Saud\u00ed, todos criticados por violaciones a los derechos humanos, utilizar\u00e1n acontecimientos deportivos de prestigio para pulir su imagen p\u00fablica en un escenario internacional\u201d, se\u00f1alaba un editorial del diario brit\u00e1nico <b>The Guardian<\/b> publicado a primeros de este 2022.<\/p>\n\n\n<p class=\"wp-block-paragraph\">Pero, m\u00e1s all\u00e1 de los pa\u00edses organizadores, en esta estrategia de blanqueo hay tambi\u00e9n muchos colaboradores necesarios: las organizaciones deportivas propietarias de las competiciones (FIFA, UEFA, etc.), las federaciones nacionales que participan, los propios deportistas, los patrocinadores de estos acontecimientos globales y, en \u00faltima instancia, los espectadores, que se debaten entre el inter\u00e9s en seguir la competici\u00f3n y el dilema moral que implica engrosar a\u00fan m\u00e1s las audiencias.<\/p>\n\n\n<p>Desgraciadamente, la estrategia es tan antigua que se remonta al imperio romano y al archiconocido <i>panem et circenses<\/i>: las luchas de gladiadores en los circos para entretener al pueblo y mantener la paz social.<\/p>\n\n\n<p class=\"wp-block-paragraph\">A veces, una imagen vale m\u00e1s que mil palabras. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>El prestigioso diccionario Collins define Sportswashing como \u201cla pr\u00e1ctica de una empresa o pa\u00eds controvertido utilizando el patrocinio deportivo para mejorar su reputaci\u00f3n\u201d. El Sportswashing puede conseguirse mediante la acogida de acontecimientos deportivos, la compra o el patrocinio de equipos deportivos o la participaci\u00f3n en un deporte. A nivel internacional, se ha utilizado para dirigir [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":7835,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[20,14],"tags":[735,734],"class_list":["post-7836","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacion","category-general-es","tag-mundial-qatar-es","tag-sportswashing-es"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sportswashing - S\u00edntesi<\/title>\n<meta name=\"description\" content=\"La estrategia del sportswashing es tan antigua que se remonta al imperio romano y al archiconocido panem et circenses.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sintesi.cat\/es\/sportswashing\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sportswashing - 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