{"id":6276,"date":"2021-10-06T11:18:36","date_gmt":"2021-10-06T09:18:36","guid":{"rendered":"https:\/\/sintesi.cat\/?p=6276"},"modified":"2021-10-06T11:25:17","modified_gmt":"2021-10-06T09:25:17","slug":"unas-horas-sin-likes","status":"publish","type":"post","link":"https:\/\/sintesi.cat\/es\/unas-horas-sin-likes\/","title":{"rendered":"Unas horas sin \u00ablikes\u00bb"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Hemos asistido at\u00f3nitos no solo a la ca\u00edda mundial de los servidores de Facebook si no sobre todo a la nula destreza de la compa\u00f1\u00eda para gestionar de forma eficiente una de las peores crisis que ha vivido en los \u00faltimos tiempos, y que probablemente no ser\u00e1 la \u00faltima. El pasado lunes cayeron los servicios de Facebook a nivel mundial, es decir, el propio portal, as\u00ed como Instagram y Whatsapp, empresas que tambi\u00e9n pertenecen a la compa\u00f1\u00eda de Mark Zuckerberg. Unos 3.500 millones de usuarios se quedaron de pronto sin servicio.  El apag\u00f3n dur\u00f3 m\u00e1s de seis horas y las causas a\u00fan no han sido desveladas por la compa\u00f1\u00eda de manera oficial. \n<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La compa\u00f1\u00eda emiti\u00f3 un escueto comunicado en Twitter \u2013 red que no es de su propiedad- en la que dec\u00eda que \u201calgunas personas est\u00e1n teniendo problemas para acceder a nuestros servicios\u201d. \u201cAlgunas personas\u201d deb\u00eda referirse a los 3.500 millones de usuarios. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/sintesi.cat\/wp-content\/uploads\/2021\/10\/image-1.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"231\" src=\"https:\/\/sintesi.cat\/wp-content\/uploads\/2021\/10\/image-1-1024x231.png\" alt=\"\" class=\"wp-image-6285\" srcset=\"https:\/\/sintesi.cat\/wp-content\/uploads\/2021\/10\/image-1-1024x231.png 1024w, https:\/\/sintesi.cat\/wp-content\/uploads\/2021\/10\/image-1-980x221.png 980w, https:\/\/sintesi.cat\/wp-content\/uploads\/2021\/10\/image-1-480x108.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><p>Como puede apreciarse en el propio timeline de Twitter, hasta 6 horas despu\u00e9s Facebook no emiti\u00f3 un nuevo comunicado, esta vez s\u00ed dirigido a la <em>huge community<\/em> anunciando la vuelta a la normalidad de sus servicios.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/sintesi.cat\/wp-content\/uploads\/2021\/10\/image-2.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"263\" src=\"https:\/\/sintesi.cat\/wp-content\/uploads\/2021\/10\/image-2-1024x263.png\" alt=\"\" class=\"wp-image-6288\" srcset=\"https:\/\/sintesi.cat\/wp-content\/uploads\/2021\/10\/image-2-1024x263.png 1024w, https:\/\/sintesi.cat\/wp-content\/uploads\/2021\/10\/image-2-980x251.png 980w, https:\/\/sintesi.cat\/wp-content\/uploads\/2021\/10\/image-2-480x123.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Durante estas seis horas, la estrategia comunicativa de la empresa fue la de silencio total. Tan solo algunos de sus empleados, como el Jefe de Seguridad, emit\u00edan un Tweet pasadas 4 horas informando que sus equipos estaban trabajando \u201clo m\u00e1s r\u00e1pido posible\u201d. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><p><b>\u00bfQu\u00e9 ocurre en una crisis si no existen comunicaciones oficiales? <\/b>Que se desatan los rumores y las especulaciones. Proliferan las \u201cfuentes an\u00f3nimas\u201d y las historias rocambolescas como la que afirmaba que \u201clos\u00a0datos de m\u00e1s de 1.500 millones de usuarios de Facebook se hab\u00edan puesto a la venta\u00a0en foros especializados de hackers y en la Dark Web\u201d.\u00a0<\/p><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El ingeniero Benjamin Enfield expresaba en su cuenta de Twitter que \u201cFacebook no s\u00f3lo ha ca\u00eddo\u2026 Facebook se ha ido\u201d, borr\u00e1ndose a s\u00ed mismo. <\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/sintesi.cat\/wp-content\/uploads\/2021\/10\/image.png\"><img loading=\"lazy\" decoding=\"async\" width=\"567\" height=\"679\" src=\"https:\/\/sintesi.cat\/wp-content\/uploads\/2021\/10\/image.png\" alt=\"\" class=\"wp-image-6269\" srcset=\"https:\/\/sintesi.cat\/wp-content\/uploads\/2021\/10\/image.png 567w, https:\/\/sintesi.cat\/wp-content\/uploads\/2021\/10\/image-480x575.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 567px, 100vw\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Adem\u00e1s, en el caso de Facebook, llueve sobre mojado. El apag\u00f3n se produjo un d\u00eda despu\u00e9s que el programa televisivo \u201c60 minutes\u201d de la cadena nacional CNN revelase que una ex trabajadora del portal acusa a la compa\u00f1\u00eda de \u201ccomportamiento desleal\u201d y de \u201cpriorizar sus intereses econ\u00f3micos por delante del bien p\u00fablico\u201d. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Resultado de toda esta situaci\u00f3n: una ca\u00edda de Facebook de cerca de un 4.9 % en Wall Street, cuantificada en unas p\u00e9rdidas de unos 5.900 millones de d\u00f3lares. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esta misma semana Facebook ha manifestado que&nbsp;\u201cen ning\u00fan caso esta ca\u00edda se ha debido a un ciberataque y que simplemente se debi\u00f3 un cambio en la configuraci\u00f3n, que result\u00f3 ser un error\u201d. Podr\u00edamos decir un error monumental y un fallo de todos los sistemas de control internos de la compa\u00f1\u00eda. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><p>Y la pregunta que muchos de quienes nos dedicamos a comunicaci\u00f3n nos repetimos: \u00bf<b>no tiene Facebook un plan de crisis minucioso<\/b>, espec\u00edfico para cada uno de los riesgos a los cu\u00e1les est\u00e1 expuesto, detallado en cuanto a mensajes y portavoces, y, en definitiva, elaborado con la profesionalidad y los recursos que se le suponen al gigante tecnol\u00f3gico valorado en m\u00e1s de 600.000 millones de d\u00f3lares?<span class=\"Apple-converted-space\">\u00a0<\/span><\/p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hemos asistido at\u00f3nitos no solo a la ca\u00edda mundial de los servidores de Facebook si no sobre todo a la nula destreza de la compa\u00f1\u00eda para gestionar de forma eficiente una de las peores crisis que ha vivido en los \u00faltimos tiempos, y que probablemente no ser\u00e1 la \u00faltima. El pasado lunes cayeron los servicios [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":6273,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[20,21,14],"tags":[538,537],"class_list":["post-6276","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacion","category-comunicacion-de-crisis","category-general-es","tag-crisis-es-3","tag-facebook-es"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Unas horas sin &quot;likes&quot; - S\u00edntesi<\/title>\n<meta name=\"description\" content=\"\u00bfNo tiene Facebook un plan de crisis minucioso, espec\u00edfico para cada uno de los riesgos a los cu\u00e1les est\u00e1 expuesto?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sintesi.cat\/es\/unas-horas-sin-likes\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Unas horas sin &quot;likes&quot; - S\u00edntesi\" \/>\n<meta property=\"og:description\" content=\"\u00bfNo tiene Facebook un plan de crisis minucioso, espec\u00edfico para cada uno de los riesgos a los cu\u00e1les est\u00e1 expuesto?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sintesi.cat\/es\/unas-horas-sin-likes\/\" \/>\n<meta property=\"og:site_name\" content=\"S\u00edntesi\" \/>\n<meta property=\"article:published_time\" content=\"2021-10-06T09:18:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-10-06T09:25:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sintesi.cat\/wp-content\/uploads\/2021\/10\/buttons-g8689b3eb5_1920.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"S\u00edlvia Ramon\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ecsintesi\" \/>\n<meta name=\"twitter:site\" content=\"@ecsintesi\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"S\u00edlvia Ramon\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/sintesi.cat\\\/es\\\/unas-horas-sin-likes\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sintesi.cat\\\/es\\\/unas-horas-sin-likes\\\/\"},\"author\":{\"name\":\"S\u00edlvia Ramon\",\"@id\":\"https:\\\/\\\/sintesi.cat\\\/es\\\/#\\\/schema\\\/person\\\/3c576936b3dc61c67016f4906d542520\"},\"headline\":\"Unas horas sin \u00ablikes\u00bb\",\"datePublished\":\"2021-10-06T09:18:36+00:00\",\"dateModified\":\"2021-10-06T09:25:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/sintesi.cat\\\/es\\\/unas-horas-sin-likes\\\/\"},\"wordCount\":548,\"commentCount\":2,\"publisher\":{\"@id\":\"https:\\\/\\\/sintesi.cat\\\/es\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/sintesi.cat\\\/es\\\/unas-horas-sin-likes\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/sintesi.cat\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/buttons-g8689b3eb5_1920.jpg\",\"keywords\":[\"crisis\",\"facebook\"],\"articleSection\":[\"Comunicaci\u00f3n\",\"Comunicaci\u00f3n de crisis\",\"General\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/sintesi.cat\\\/es\\\/unas-horas-sin-likes\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/sintesi.cat\\\/es\\\/unas-horas-sin-likes\\\/\",\"url\":\"https:\\\/\\\/sintesi.cat\\\/es\\\/unas-horas-sin-likes\\\/\",\"name\":\"Unas horas sin \\\"likes\\\" - S\u00edntesi\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sintesi.cat\\\/es\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/sintesi.cat\\\/es\\\/unas-horas-sin-likes\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/sintesi.cat\\\/es\\\/unas-horas-sin-likes\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/sintesi.cat\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/buttons-g8689b3eb5_1920.jpg\",\"datePublished\":\"2021-10-06T09:18:36+00:00\",\"dateModified\":\"2021-10-06T09:25:17+00:00\",\"description\":\"\u00bfNo tiene Facebook un plan de crisis minucioso, espec\u00edfico para cada uno de los riesgos a los cu\u00e1les est\u00e1 expuesto?\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/sintesi.cat\\\/es\\\/unas-horas-sin-likes\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/sintesi.cat\\\/es\\\/unas-horas-sin-likes\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/sintesi.cat\\\/es\\\/unas-horas-sin-likes\\\/#primaryimage\",\"url\":\"https:\\\/\\\/sintesi.cat\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/buttons-g8689b3eb5_1920.jpg\",\"contentUrl\":\"https:\\\/\\\/sintesi.cat\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/buttons-g8689b3eb5_1920.jpg\",\"width\":1920,\"height\":1280},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/sintesi.cat\\\/es\\\/unas-horas-sin-likes\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Inici\",\"item\":\"https:\\\/\\\/sintesi.cat\\\/es\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Unas horas sin &#8220;likes&#8221;\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/sintesi.cat\\\/es\\\/#website\",\"url\":\"https:\\\/\\\/sintesi.cat\\\/es\\\/\",\"name\":\"S\u00edntesi\",\"description\":\"Estrat\u00e8gies de comunicaci\u00f3\",\"publisher\":{\"@id\":\"https:\\\/\\\/sintesi.cat\\\/es\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/sintesi.cat\\\/es\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/sintesi.cat\\\/es\\\/#organization\",\"name\":\"Estrat\u00e8gies de Comunicaci\u00f3 S\u00edntesi, SL\",\"url\":\"https:\\\/\\\/sintesi.cat\\\/es\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/sintesi.cat\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/sintesi.cat\\\/wp-content\\\/uploads\\\/2020\\\/11\\\/Sintesi_logo.png\",\"contentUrl\":\"https:\\\/\\\/sintesi.cat\\\/wp-content\\\/uploads\\\/2020\\\/11\\\/Sintesi_logo.png\",\"width\":260,\"height\":40,\"caption\":\"Estrat\u00e8gies de Comunicaci\u00f3 S\u00edntesi, SL\"},\"image\":{\"@id\":\"https:\\\/\\\/sintesi.cat\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/ecsintesi\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/ec-sntesi\\\/\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCuC1typ0FN2dC7iQVi0p55Q\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/sintesi.cat\\\/es\\\/#\\\/schema\\\/person\\\/3c576936b3dc61c67016f4906d542520\",\"name\":\"S\u00edlvia Ramon\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/1154a605be8828d5622af5370c0473f7bb0ab17283ad0ef4b94b389309bd9704?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/1154a605be8828d5622af5370c0473f7bb0ab17283ad0ef4b94b389309bd9704?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/1154a605be8828d5622af5370c0473f7bb0ab17283ad0ef4b94b389309bd9704?s=96&d=mm&r=g\",\"caption\":\"S\u00edlvia Ramon\"},\"url\":\"https:\\\/\\\/sintesi.cat\\\/es\\\/author\\\/silviar\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Unas horas sin \"likes\" - S\u00edntesi","description":"\u00bfNo tiene Facebook un plan de crisis minucioso, espec\u00edfico para cada uno de los riesgos a los cu\u00e1les est\u00e1 expuesto?","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/sintesi.cat\/es\/unas-horas-sin-likes\/","og_locale":"es_ES","og_type":"article","og_title":"Unas horas sin \"likes\" - S\u00edntesi","og_description":"\u00bfNo tiene Facebook un plan de crisis minucioso, espec\u00edfico para cada uno de los riesgos a los cu\u00e1les est\u00e1 expuesto?","og_url":"https:\/\/sintesi.cat\/es\/unas-horas-sin-likes\/","og_site_name":"S\u00edntesi","article_published_time":"2021-10-06T09:18:36+00:00","article_modified_time":"2021-10-06T09:25:17+00:00","og_image":[{"width":1920,"height":1280,"url":"https:\/\/sintesi.cat\/wp-content\/uploads\/2021\/10\/buttons-g8689b3eb5_1920.jpg","type":"image\/jpeg"}],"author":"S\u00edlvia Ramon","twitter_card":"summary_large_image","twitter_creator":"@ecsintesi","twitter_site":"@ecsintesi","twitter_misc":{"Escrito por":"S\u00edlvia Ramon","Tiempo de lectura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/sintesi.cat\/es\/unas-horas-sin-likes\/#article","isPartOf":{"@id":"https:\/\/sintesi.cat\/es\/unas-horas-sin-likes\/"},"author":{"name":"S\u00edlvia Ramon","@id":"https:\/\/sintesi.cat\/es\/#\/schema\/person\/3c576936b3dc61c67016f4906d542520"},"headline":"Unas horas sin \u00ablikes\u00bb","datePublished":"2021-10-06T09:18:36+00:00","dateModified":"2021-10-06T09:25:17+00:00","mainEntityOfPage":{"@id":"https:\/\/sintesi.cat\/es\/unas-horas-sin-likes\/"},"wordCount":548,"commentCount":2,"publisher":{"@id":"https:\/\/sintesi.cat\/es\/#organization"},"image":{"@id":"https:\/\/sintesi.cat\/es\/unas-horas-sin-likes\/#primaryimage"},"thumbnailUrl":"https:\/\/sintesi.cat\/wp-content\/uploads\/2021\/10\/buttons-g8689b3eb5_1920.jpg","keywords":["crisis","facebook"],"articleSection":["Comunicaci\u00f3n","Comunicaci\u00f3n de crisis","General"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/sintesi.cat\/es\/unas-horas-sin-likes\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/sintesi.cat\/es\/unas-horas-sin-likes\/","url":"https:\/\/sintesi.cat\/es\/unas-horas-sin-likes\/","name":"Unas horas sin \"likes\" - S\u00edntesi","isPartOf":{"@id":"https:\/\/sintesi.cat\/es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/sintesi.cat\/es\/unas-horas-sin-likes\/#primaryimage"},"image":{"@id":"https:\/\/sintesi.cat\/es\/unas-horas-sin-likes\/#primaryimage"},"thumbnailUrl":"https:\/\/sintesi.cat\/wp-content\/uploads\/2021\/10\/buttons-g8689b3eb5_1920.jpg","datePublished":"2021-10-06T09:18:36+00:00","dateModified":"2021-10-06T09:25:17+00:00","description":"\u00bfNo tiene Facebook un plan de crisis minucioso, espec\u00edfico para cada uno de los riesgos a los cu\u00e1les est\u00e1 expuesto?","breadcrumb":{"@id":"https:\/\/sintesi.cat\/es\/unas-horas-sin-likes\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/sintesi.cat\/es\/unas-horas-sin-likes\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/sintesi.cat\/es\/unas-horas-sin-likes\/#primaryimage","url":"https:\/\/sintesi.cat\/wp-content\/uploads\/2021\/10\/buttons-g8689b3eb5_1920.jpg","contentUrl":"https:\/\/sintesi.cat\/wp-content\/uploads\/2021\/10\/buttons-g8689b3eb5_1920.jpg","width":1920,"height":1280},{"@type":"BreadcrumbList","@id":"https:\/\/sintesi.cat\/es\/unas-horas-sin-likes\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Inici","item":"https:\/\/sintesi.cat\/es\/"},{"@type":"ListItem","position":2,"name":"Unas horas sin &#8220;likes&#8221;"}]},{"@type":"WebSite","@id":"https:\/\/sintesi.cat\/es\/#website","url":"https:\/\/sintesi.cat\/es\/","name":"S\u00edntesi","description":"Estrat\u00e8gies de comunicaci\u00f3","publisher":{"@id":"https:\/\/sintesi.cat\/es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/sintesi.cat\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/sintesi.cat\/es\/#organization","name":"Estrat\u00e8gies de Comunicaci\u00f3 S\u00edntesi, SL","url":"https:\/\/sintesi.cat\/es\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/sintesi.cat\/es\/#\/schema\/logo\/image\/","url":"https:\/\/sintesi.cat\/wp-content\/uploads\/2020\/11\/Sintesi_logo.png","contentUrl":"https:\/\/sintesi.cat\/wp-content\/uploads\/2020\/11\/Sintesi_logo.png","width":260,"height":40,"caption":"Estrat\u00e8gies de Comunicaci\u00f3 S\u00edntesi, SL"},"image":{"@id":"https:\/\/sintesi.cat\/es\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/ecsintesi","https:\/\/www.linkedin.com\/company\/ec-sntesi\/","https:\/\/www.youtube.com\/channel\/UCuC1typ0FN2dC7iQVi0p55Q"]},{"@type":"Person","@id":"https:\/\/sintesi.cat\/es\/#\/schema\/person\/3c576936b3dc61c67016f4906d542520","name":"S\u00edlvia Ramon","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/1154a605be8828d5622af5370c0473f7bb0ab17283ad0ef4b94b389309bd9704?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/1154a605be8828d5622af5370c0473f7bb0ab17283ad0ef4b94b389309bd9704?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/1154a605be8828d5622af5370c0473f7bb0ab17283ad0ef4b94b389309bd9704?s=96&d=mm&r=g","caption":"S\u00edlvia Ramon"},"url":"https:\/\/sintesi.cat\/es\/author\/silviar\/"}]}},"_links":{"self":[{"href":"https:\/\/sintesi.cat\/es\/wp-json\/wp\/v2\/posts\/6276","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sintesi.cat\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sintesi.cat\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sintesi.cat\/es\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/sintesi.cat\/es\/wp-json\/wp\/v2\/comments?post=6276"}],"version-history":[{"count":0,"href":"https:\/\/sintesi.cat\/es\/wp-json\/wp\/v2\/posts\/6276\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sintesi.cat\/es\/wp-json\/wp\/v2\/media\/6273"}],"wp:attachment":[{"href":"https:\/\/sintesi.cat\/es\/wp-json\/wp\/v2\/media?parent=6276"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sintesi.cat\/es\/wp-json\/wp\/v2\/categories?post=6276"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sintesi.cat\/es\/wp-json\/wp\/v2\/tags?post=6276"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}