{"id":1605,"date":"2020-03-30T08:44:42","date_gmt":"2020-03-30T06:44:42","guid":{"rendered":"https:\/\/sintesi.cat\/?p=1605"},"modified":"2020-04-02T17:07:14","modified_gmt":"2020-04-02T15:07:14","slug":"como-comunicar-incertidumbre","status":"publish","type":"post","link":"https:\/\/sintesi.cat\/es\/como-comunicar-incertidumbre\/","title":{"rendered":"\u00bfC\u00f3mo comunicar incertidumbre?"},"content":{"rendered":"<p>Uno de los principales retos a los que nos enfrenta esta crisis es que abre innumerables interrogantes y para muchos de ellos no tenemos todas las respuestas. \u00a0Las sociedades occidentales se manejan terriblemente mal en la incertidumbre ya que se sustentan en objetivos, certezas, KPIs, presupuestos, previsiones y datos objetivos. Por tanto, el reto comunicativo es a\u00fan mayor ya que debemos tranquilizar a nuestros stakeholders internos y externos pero sin tener demasiada certeza sobre los acontecimientos a corto plazo y a\u00fan menos a futuro.<\/p>\n<p>Entonces, <strong>\u00bfqu\u00e9 podemos hacer? Y \u00bfC\u00f3mo lo podemos hacer?<\/strong><\/p>\n<p>En situaciones de crisis nunca debemos perder de vista cuatro conceptos fundamentales en la comunicaci\u00f3n:<\/p>\n<ul>\n<li>Comunicar empat\u00eda y con empat\u00eda poniendo en primer lugar las personas.<\/li>\n<li>Explicar con claridad lo que estamos haciendo ante la situaci\u00f3n.<\/li>\n<li>Exhibir responsabilidad, compromiso y voluntad de superaci\u00f3n y pedir implicaci\u00f3n.<\/li>\n<li>Anunciar pr\u00f3ximos pasos.<\/li>\n<\/ul>\n<p>Si analizamos muchas de las comunicaciones que empresas y organizaciones est\u00e1n trasmitiendo, hay algunos ejemplos excelentes de comunicaci\u00f3n que podr\u00edamos resumir en estos tres conceptos:<\/p>\n<ul>\n<li>Os transmitimos nuestro apoyo y comprensi\u00f3n en estos momentos tan complicados.<\/li>\n<li>Hemos tomado todas las medidas recomendadas por las autoridades sanitarias para proteger la salud de todos.<\/li>\n<li>Desde hoy mismo estamos trabajando para que cuando la situaci\u00f3n vuelva a la normalidad, volvamos a disfrutar de&#8230;<\/li>\n<\/ul>\n<p>Por primera vez hemos visto como muchas organizaciones han sabido aplicar los conceptos b\u00e1sicos de la comunicaci\u00f3n de crisis, incluso anticip\u00e1ndose a otros sectores como las administraciones p\u00fablicas y, por primera vez, tambi\u00e9n, vemos que por fin los p\u00fablicos internos son los primeros destinarios de esa comunicaci\u00f3n<\/p>\n<p>Os dejamos algunos ejemplos de muy diversos \u00e1mbitos pero que tienen en com\u00fan estas tres caracter\u00edsticas y os animamos a ponerlo en pr\u00e1ctica en vuestras empresas u organizaciones si es que a\u00fan no lo est\u00e1is haciendo.<\/p>\n<ul>\n<li><a href=\"https:\/\/preview.mailerlite.com\/d1z6v4\/1381064488114984459\/y2l4\/\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/preview.mailerlite.com\/d1z6v4\/1381064488114984459\/y2l4\/\u00a0<\/a><\/li>\n<li><a href=\"https:\/\/comunicaciones.sanitas.es\/optiext\/optiextension.dll?ID=6yz6y5JFdIHOKYlhWjADhZUxAOa5zQsbZxP6ZiSCBqdFKpMkZBRKXny4M0fAYYOQB2vTQjELAb7gynUQuAVB0doBlw9cS\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/comunicaciones.sanitas.es\/optiext\/optiextension.dll?ID=6yz6y5JFdIHOKYlhWjADhZUxAOa5zQsbZxP6ZiSCBqdFKpMkZBRKXny4M0fAYYOQB2vTQjELAb7gynUQuAVB0doBlw9cS<\/a><\/li>\n<li><a href=\"https:\/\/mailchi.mp\/cinemesgirona\/una-abraada-per-tothom-i-molts-nims-joemquedoacasa?e=c12c737568\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/mailchi.mp\/cinemesgirona\/una-abraada-per-tothom-i-molts-nims-joemquedoacasa?e=c12c737568\u00a0<\/a><\/li>\n<li><a href=\"https:\/\/mailchi.mp\/5d34815fcd0d\/covid19-quotes?e=49b636709c\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/mailchi.mp\/5d34815fcd0d\/covid19-quotes?e=49b636709c\u00a0<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Uno de los principales retos a los que nos enfrenta esta crisis es que abre innumerables interrogantes y para muchos de ellos no tenemos todas las respuestas. \u00a0Las sociedades occidentales se manejan terriblemente mal en la incertidumbre ya que se sustentan en objetivos, certezas, KPIs, presupuestos, previsiones y datos objetivos. Por tanto, el reto comunicativo [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":1602,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[20,21],"tags":[47,180,158,204],"class_list":["post-1605","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacion","category-comunicacion-de-crisis","tag-comunicacion","tag-covid-19","tag-crisis-es","tag-incertidumbre"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfC\u00f3mo comunicar incertidumbre? - S\u00edntesi<\/title>\n<meta name=\"description\" content=\"Las sociedades occidentales se manejan terriblemente mal en la incertidumbre. 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