{"id":1394,"date":"2019-11-28T12:54:05","date_gmt":"2019-11-28T11:54:05","guid":{"rendered":"https:\/\/sintesi.cat\/?p=1394"},"modified":"2019-11-28T13:02:09","modified_gmt":"2019-11-28T12:02:09","slug":"me-lo-pones-bonito","status":"publish","type":"post","link":"https:\/\/sintesi.cat\/es\/me-lo-pones-bonito\/","title":{"rendered":"Me lo pones bonito"},"content":{"rendered":"<p>Va de frases c\u00e9lebres de nuevo \u2026 <strong>Me lo pones bonito.<\/strong> \u00bfQui\u00e9nes de los que os dedic\u00e1is a comunicaci\u00f3n no hab\u00e9is o\u00eddo esta frase? Normalmente suele decirse despu\u00e9s de una reuni\u00f3n larga o largu\u00edsima, sobre un proyecto, un producto o una noticia que hay que comunicar, y despu\u00e9s de que todos los presentes en la sala den su opini\u00f3n y el organizador de la reuni\u00f3n haga un recopilatorio a modo de tetris.<\/p>\n<p>Ese batiburrilo de ideas, frases inconexas con n\u00fameros ilegibles, escrito en un flipchart o en un folio, a veces con letra indescifrable, es lo que una vez finalizada la reuni\u00f3n \u2018los de comunicaci\u00f3n\u2019 han de \u2018poner en bonito\u2019.<\/p>\n<h3>\u00bfLos de comunicaci\u00f3n ponemos las cosas bonitas o podemos hacer m\u00e1s?<\/h3>\n<p>La primera reflexi\u00f3n es que \u2018los de comunicaci\u00f3n\u2019 no ponemos las cosas en bonito, si acaso <strong>las ponemos inteligibles, comprensibles y a poder ser interesantes<\/strong>, tratando de que un amplio espectro de p\u00fablico nos entienda. Es decir, intentamos que el batiburrillo sea comunicable, cosa que no tiene nada que ver con la est\u00e9tica si no m\u00e1s bien con la estructura.<\/p>\n<p>La segunda reflexi\u00f3n es que si \u2018los de comunicaci\u00f3n\u2019 entramos al final del proceso, cuando est\u00e1 todo decidido, no podremos aportar valor a\u00f1adido al contenido, ni asegurarnos que aquello que se ha decidido comunicar est\u00e9 alineado con el objetivo que persigue la acci\u00f3n. Muchas veces un buen producto, una buena noticia o una buena idea, han fracasado o no han sido bien entendidos por una mala comunicaci\u00f3n, por una selecci\u00f3n err\u00f3nea de los mensajes y de la estructura de los mismos.<\/p>\n<p>Y adem\u00e1s del contenido, \u2018los de comunicaci\u00f3n\u2019 podemos aportar nuestro conocimiento experto en la selecci\u00f3n del canal m\u00e1s indicado para el mensaje, en la determinaci\u00f3n del formato id\u00f3neo y del timing apropiado.<\/p>\n<p>En definitiva, si solo nos piden que lo pongamos \u201cen bonito\u201d no podremos aportar los elementos esenciales que caracterizan a nuestro trabajo y nos limitaremos a intentar ponerle el lazo a algo que ni tan siquiera hemos comprado nosotros.<\/p>\n<h3>Poner en valor la comunicaci\u00f3n<\/h3>\n<p>La tercera reflexi\u00f3n, y la m\u00e1s importante, es que si emple\u00e1ramos el mismo tiempo en decidir qu\u00e9 queremos hacer como en decidir c\u00f3mo lo queremos comunicar, todos estos puntos mencionados anteriormente ser\u00edan objeto de una discusi\u00f3n que enriquecer\u00eda mucho a la comunicaci\u00f3n porque reflejar\u00eda muchos m\u00e1s puntos de vista que el que se genera cuando le dices a alguien \u201cponlo en bonito\u201d.<\/p>\n<p>Porque la propia expresi\u00f3n significa frivolizar una acci\u00f3n que deber\u00eda formar parte del ADN de las empresas: qu\u00e9 hacemos, c\u00f3mo lo hacemos, c\u00f3mo lo explicamos, qui\u00e9n lo explica y cu\u00e1ndo lo explica. En definitiva, el valor de la comunicaci\u00f3n.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Va de frases c\u00e9lebres de nuevo \u2026 Me lo pones bonito. \u00bfQui\u00e9nes de los que os dedic\u00e1is a comunicaci\u00f3n no hab\u00e9is o\u00eddo esta frase? Normalmente suele decirse despu\u00e9s de una reuni\u00f3n larga o largu\u00edsima, sobre un proyecto, un producto o una noticia que hay que comunicar, y despu\u00e9s de que todos los presentes en la [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":1396,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[20],"tags":[47,118,116,117],"class_list":["post-1394","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacion","tag-comunicacion","tag-frases-celebres","tag-funcion","tag-mision"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Me lo pones bonito - S\u00edntesi<\/title>\n<meta name=\"description\" content=\"A menudo a los Dircom nos piden poner las cosas bonitas, pero \u00bfes esta la funci\u00f3n de la comunicaci\u00f3n o va mucho m\u00e1s all\u00e1?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sintesi.cat\/es\/me-lo-pones-bonito\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Me lo pones bonito - S\u00edntesi\" \/>\n<meta property=\"og:description\" content=\"A menudo a los Dircom nos piden poner las cosas bonitas, pero \u00bfes esta la funci\u00f3n de la comunicaci\u00f3n o va mucho m\u00e1s all\u00e1?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sintesi.cat\/es\/me-lo-pones-bonito\/\" \/>\n<meta property=\"og:site_name\" content=\"S\u00edntesi\" \/>\n<meta property=\"article:published_time\" content=\"2019-11-28T11:54:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-11-28T12:02:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sintesi.cat\/wp-content\/uploads\/2019\/11\/ekaterina-shevchenko-ZLTlHeKbh04-unsplash.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"442\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"S\u00edlvia Ramon\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ecsintesi\" \/>\n<meta name=\"twitter:site\" content=\"@ecsintesi\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"S\u00edlvia Ramon\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/sintesi.cat\\\/es\\\/me-lo-pones-bonito\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sintesi.cat\\\/es\\\/me-lo-pones-bonito\\\/\"},\"author\":{\"name\":\"S\u00edlvia Ramon\",\"@id\":\"https:\\\/\\\/sintesi.cat\\\/es\\\/#\\\/schema\\\/person\\\/3c576936b3dc61c67016f4906d542520\"},\"headline\":\"Me lo pones bonito\",\"datePublished\":\"2019-11-28T11:54:05+00:00\",\"dateModified\":\"2019-11-28T12:02:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/sintesi.cat\\\/es\\\/me-lo-pones-bonito\\\/\"},\"wordCount\":497,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/sintesi.cat\\\/es\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/sintesi.cat\\\/es\\\/me-lo-pones-bonito\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/sintesi.cat\\\/wp-content\\\/uploads\\\/2019\\\/11\\\/ekaterina-shevchenko-ZLTlHeKbh04-unsplash.jpeg\",\"keywords\":[\"Comunicaci\u00f3n\",\"frases c\u00e9lebres\",\"funci\u00f3n\",\"misi\u00f3n\"],\"articleSection\":[\"Comunicaci\u00f3n\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/sintesi.cat\\\/es\\\/me-lo-pones-bonito\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/sintesi.cat\\\/es\\\/me-lo-pones-bonito\\\/\",\"url\":\"https:\\\/\\\/sintesi.cat\\\/es\\\/me-lo-pones-bonito\\\/\",\"name\":\"Me lo pones bonito - S\u00edntesi\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sintesi.cat\\\/es\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/sintesi.cat\\\/es\\\/me-lo-pones-bonito\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/sintesi.cat\\\/es\\\/me-lo-pones-bonito\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/sintesi.cat\\\/wp-content\\\/uploads\\\/2019\\\/11\\\/ekaterina-shevchenko-ZLTlHeKbh04-unsplash.jpeg\",\"datePublished\":\"2019-11-28T11:54:05+00:00\",\"dateModified\":\"2019-11-28T12:02:09+00:00\",\"description\":\"A menudo a los Dircom nos piden poner las cosas bonitas, pero \u00bfes esta la funci\u00f3n de la comunicaci\u00f3n o va mucho m\u00e1s all\u00e1?\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/sintesi.cat\\\/es\\\/me-lo-pones-bonito\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/sintesi.cat\\\/es\\\/me-lo-pones-bonito\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/sintesi.cat\\\/es\\\/me-lo-pones-bonito\\\/#primaryimage\",\"url\":\"https:\\\/\\\/sintesi.cat\\\/wp-content\\\/uploads\\\/2019\\\/11\\\/ekaterina-shevchenko-ZLTlHeKbh04-unsplash.jpeg\",\"contentUrl\":\"https:\\\/\\\/sintesi.cat\\\/wp-content\\\/uploads\\\/2019\\\/11\\\/ekaterina-shevchenko-ZLTlHeKbh04-unsplash.jpeg\",\"width\":640,\"height\":442},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/sintesi.cat\\\/es\\\/me-lo-pones-bonito\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Inici\",\"item\":\"https:\\\/\\\/sintesi.cat\\\/es\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Me lo pones bonito\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/sintesi.cat\\\/es\\\/#website\",\"url\":\"https:\\\/\\\/sintesi.cat\\\/es\\\/\",\"name\":\"S\u00edntesi\",\"description\":\"Estrat\u00e8gies de comunicaci\u00f3\",\"publisher\":{\"@id\":\"https:\\\/\\\/sintesi.cat\\\/es\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/sintesi.cat\\\/es\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/sintesi.cat\\\/es\\\/#organization\",\"name\":\"Estrat\u00e8gies de Comunicaci\u00f3 S\u00edntesi, SL\",\"url\":\"https:\\\/\\\/sintesi.cat\\\/es\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/sintesi.cat\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/sintesi.cat\\\/wp-content\\\/uploads\\\/2020\\\/11\\\/Sintesi_logo.png\",\"contentUrl\":\"https:\\\/\\\/sintesi.cat\\\/wp-content\\\/uploads\\\/2020\\\/11\\\/Sintesi_logo.png\",\"width\":260,\"height\":40,\"caption\":\"Estrat\u00e8gies de Comunicaci\u00f3 S\u00edntesi, SL\"},\"image\":{\"@id\":\"https:\\\/\\\/sintesi.cat\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/ecsintesi\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/ec-sntesi\\\/\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCuC1typ0FN2dC7iQVi0p55Q\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/sintesi.cat\\\/es\\\/#\\\/schema\\\/person\\\/3c576936b3dc61c67016f4906d542520\",\"name\":\"S\u00edlvia Ramon\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/1154a605be8828d5622af5370c0473f7bb0ab17283ad0ef4b94b389309bd9704?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/1154a605be8828d5622af5370c0473f7bb0ab17283ad0ef4b94b389309bd9704?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/1154a605be8828d5622af5370c0473f7bb0ab17283ad0ef4b94b389309bd9704?s=96&d=mm&r=g\",\"caption\":\"S\u00edlvia Ramon\"},\"url\":\"https:\\\/\\\/sintesi.cat\\\/es\\\/author\\\/silviar\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Me lo pones bonito - S\u00edntesi","description":"A menudo a los Dircom nos piden poner las cosas bonitas, pero \u00bfes esta la funci\u00f3n de la comunicaci\u00f3n o va mucho m\u00e1s all\u00e1?","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/sintesi.cat\/es\/me-lo-pones-bonito\/","og_locale":"es_ES","og_type":"article","og_title":"Me lo pones bonito - S\u00edntesi","og_description":"A menudo a los Dircom nos piden poner las cosas bonitas, pero \u00bfes esta la funci\u00f3n de la comunicaci\u00f3n o va mucho m\u00e1s all\u00e1?","og_url":"https:\/\/sintesi.cat\/es\/me-lo-pones-bonito\/","og_site_name":"S\u00edntesi","article_published_time":"2019-11-28T11:54:05+00:00","article_modified_time":"2019-11-28T12:02:09+00:00","og_image":[{"width":640,"height":442,"url":"https:\/\/sintesi.cat\/wp-content\/uploads\/2019\/11\/ekaterina-shevchenko-ZLTlHeKbh04-unsplash.jpeg","type":"image\/jpeg"}],"author":"S\u00edlvia Ramon","twitter_card":"summary_large_image","twitter_creator":"@ecsintesi","twitter_site":"@ecsintesi","twitter_misc":{"Escrito por":"S\u00edlvia Ramon","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/sintesi.cat\/es\/me-lo-pones-bonito\/#article","isPartOf":{"@id":"https:\/\/sintesi.cat\/es\/me-lo-pones-bonito\/"},"author":{"name":"S\u00edlvia Ramon","@id":"https:\/\/sintesi.cat\/es\/#\/schema\/person\/3c576936b3dc61c67016f4906d542520"},"headline":"Me lo pones bonito","datePublished":"2019-11-28T11:54:05+00:00","dateModified":"2019-11-28T12:02:09+00:00","mainEntityOfPage":{"@id":"https:\/\/sintesi.cat\/es\/me-lo-pones-bonito\/"},"wordCount":497,"commentCount":0,"publisher":{"@id":"https:\/\/sintesi.cat\/es\/#organization"},"image":{"@id":"https:\/\/sintesi.cat\/es\/me-lo-pones-bonito\/#primaryimage"},"thumbnailUrl":"https:\/\/sintesi.cat\/wp-content\/uploads\/2019\/11\/ekaterina-shevchenko-ZLTlHeKbh04-unsplash.jpeg","keywords":["Comunicaci\u00f3n","frases c\u00e9lebres","funci\u00f3n","misi\u00f3n"],"articleSection":["Comunicaci\u00f3n"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/sintesi.cat\/es\/me-lo-pones-bonito\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/sintesi.cat\/es\/me-lo-pones-bonito\/","url":"https:\/\/sintesi.cat\/es\/me-lo-pones-bonito\/","name":"Me lo pones bonito - S\u00edntesi","isPartOf":{"@id":"https:\/\/sintesi.cat\/es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/sintesi.cat\/es\/me-lo-pones-bonito\/#primaryimage"},"image":{"@id":"https:\/\/sintesi.cat\/es\/me-lo-pones-bonito\/#primaryimage"},"thumbnailUrl":"https:\/\/sintesi.cat\/wp-content\/uploads\/2019\/11\/ekaterina-shevchenko-ZLTlHeKbh04-unsplash.jpeg","datePublished":"2019-11-28T11:54:05+00:00","dateModified":"2019-11-28T12:02:09+00:00","description":"A menudo a los Dircom nos piden poner las cosas bonitas, pero \u00bfes esta la funci\u00f3n de la comunicaci\u00f3n o va mucho m\u00e1s all\u00e1?","breadcrumb":{"@id":"https:\/\/sintesi.cat\/es\/me-lo-pones-bonito\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/sintesi.cat\/es\/me-lo-pones-bonito\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/sintesi.cat\/es\/me-lo-pones-bonito\/#primaryimage","url":"https:\/\/sintesi.cat\/wp-content\/uploads\/2019\/11\/ekaterina-shevchenko-ZLTlHeKbh04-unsplash.jpeg","contentUrl":"https:\/\/sintesi.cat\/wp-content\/uploads\/2019\/11\/ekaterina-shevchenko-ZLTlHeKbh04-unsplash.jpeg","width":640,"height":442},{"@type":"BreadcrumbList","@id":"https:\/\/sintesi.cat\/es\/me-lo-pones-bonito\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Inici","item":"https:\/\/sintesi.cat\/es\/"},{"@type":"ListItem","position":2,"name":"Me lo pones bonito"}]},{"@type":"WebSite","@id":"https:\/\/sintesi.cat\/es\/#website","url":"https:\/\/sintesi.cat\/es\/","name":"S\u00edntesi","description":"Estrat\u00e8gies de comunicaci\u00f3","publisher":{"@id":"https:\/\/sintesi.cat\/es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/sintesi.cat\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/sintesi.cat\/es\/#organization","name":"Estrat\u00e8gies de Comunicaci\u00f3 S\u00edntesi, SL","url":"https:\/\/sintesi.cat\/es\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/sintesi.cat\/es\/#\/schema\/logo\/image\/","url":"https:\/\/sintesi.cat\/wp-content\/uploads\/2020\/11\/Sintesi_logo.png","contentUrl":"https:\/\/sintesi.cat\/wp-content\/uploads\/2020\/11\/Sintesi_logo.png","width":260,"height":40,"caption":"Estrat\u00e8gies de Comunicaci\u00f3 S\u00edntesi, SL"},"image":{"@id":"https:\/\/sintesi.cat\/es\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/ecsintesi","https:\/\/www.linkedin.com\/company\/ec-sntesi\/","https:\/\/www.youtube.com\/channel\/UCuC1typ0FN2dC7iQVi0p55Q"]},{"@type":"Person","@id":"https:\/\/sintesi.cat\/es\/#\/schema\/person\/3c576936b3dc61c67016f4906d542520","name":"S\u00edlvia Ramon","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/1154a605be8828d5622af5370c0473f7bb0ab17283ad0ef4b94b389309bd9704?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/1154a605be8828d5622af5370c0473f7bb0ab17283ad0ef4b94b389309bd9704?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/1154a605be8828d5622af5370c0473f7bb0ab17283ad0ef4b94b389309bd9704?s=96&d=mm&r=g","caption":"S\u00edlvia Ramon"},"url":"https:\/\/sintesi.cat\/es\/author\/silviar\/"}]}},"_links":{"self":[{"href":"https:\/\/sintesi.cat\/es\/wp-json\/wp\/v2\/posts\/1394","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sintesi.cat\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sintesi.cat\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sintesi.cat\/es\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/sintesi.cat\/es\/wp-json\/wp\/v2\/comments?post=1394"}],"version-history":[{"count":0,"href":"https:\/\/sintesi.cat\/es\/wp-json\/wp\/v2\/posts\/1394\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sintesi.cat\/es\/wp-json\/wp\/v2\/media\/1396"}],"wp:attachment":[{"href":"https:\/\/sintesi.cat\/es\/wp-json\/wp\/v2\/media?parent=1394"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sintesi.cat\/es\/wp-json\/wp\/v2\/categories?post=1394"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sintesi.cat\/es\/wp-json\/wp\/v2\/tags?post=1394"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}