{"id":11655,"date":"2026-05-19T08:00:00","date_gmt":"2026-05-19T06:00:00","guid":{"rendered":"https:\/\/sintesi.cat\/conexion-blaugrana\/"},"modified":"2026-05-15T16:36:18","modified_gmt":"2026-05-15T14:36:18","slug":"conexion-blaugrana","status":"publish","type":"post","link":"https:\/\/sintesi.cat\/es\/conexion-blaugrana\/","title":{"rendered":"Conexi\u00f3n blaugrana"},"content":{"rendered":"

Todo lo que comunicamos cuando (supuestamente) no comunicamos<\/strong><\/h3>\n\n

El Bar\u00e7a ha vuelto a demostrar que hoy la comunicaci\u00f3n m\u00e1s potente a menudo no sale de un deporte, de un claim<\/em> y ni tan siquiera de una rueda de prensa (salvo que seas Florentino P\u00e9rez desbocado, claro).<\/p>\n\n\n

Hoy, la comunicaci\u00f3n m\u00e1s potente sale de un jugador cogiendo un meg\u00e1fono despu\u00e9s de ganar una Liga; de unos futbolistas cruzando Barcelona en bicicleta entre aficionados y llegando a Pla\u00e7a Catalunya para compartir la fiesta con todo el mundo. Sale de una celebraci\u00f3n improvisada, espont\u00e1nea y no preparada.<\/p>\n\n\n

Las im\u00e1genes de Pau Cubars\u00ed<\/a> cantando con un meg\u00e1fono, de Dani Olmo, Pedri y Eric Garcia<\/a> pedaleando por las calles de Barcelona o de Balde y Casad\u00f3<\/a> cantando en Pla\u00e7a Catalunya proyectan muchas m\u00e1s cosas que euforia deportiva. Proyectan proximidad, sentimiento, identidad compartida, orgullo de club y de equipo, diversi\u00f3n en grupo, uni\u00f3n\u2026 alegr\u00eda de ser del Bar\u00e7a, ilusi\u00f3n de ser del Bar\u00e7a.<\/p>\n\n

Y, sobre todo, proyectan una idea muy poderosa: \u201csomos vosotros\u201d<\/em>. De hecho, Marc Casad\u00f3 explicaba que hace pocos a\u00f1os \u00e9l se encontraba al pie del autocar con sus padres celebrando la r\u00faa blaugrana despu\u00e9s de una victoria en la Liga. \u00c9l era como la audiencia. \u00c9l era la audiencia. Y ahora, a pesar de las distancias obvias, sigue siendo un fan m\u00e1s del Bar\u00e7a.<\/p>\n\n\n

Estos gestos aut\u00e9nticos son especialmente relevantes en una \u00e9poca en la que la comunicaci\u00f3n corporativa tan controlada genera distancia y no transmite nada. Las audiencias detectan r\u00e1pidamente los discursos prefabricados, homog\u00e9neos, fr\u00edos y, por el contrario, conectan con aquello que se muestra real, imperfecto, humano.<\/p>\n\n\n\n

El control absoluto de la comunicaci\u00f3n, aunque acabe generando un mensaje impecable, no tiene el impacto ni la conexi\u00f3n natural que hoy necesitamos m\u00e1s que nunca. Y es obvio que esto tiene unos riesgos (d\u00edgase Lamine Yamal con la bandera palestina), pero los riesgos siempre son peque\u00f1os en comparaci\u00f3n con los logros que consigues.<\/p>\n\n\n\n

\u00a1Ei! S\u00ed, s\u00ed que hay un problema. Esto que parece tan sencillo, ni de lejos lo es. Porque los gestos espont\u00e1neos siempre reflejan qui\u00e9n eres y c\u00f3mo eres. Por lo tanto, debes haber hecho muy bien todo el trabajo previo y debes decidir muy bien en tu d\u00eda a d\u00eda: seleccionar las personas de acuerdo con tu ADN, trabajar bien los valores, de club en este caso, estar encima de los jugadores y, en definitiva, hacer las cosas bien. Si no lo haces as\u00ed, la transparencia y la espontaneidad te llevan a otros caminos menos deseados. Y s\u00ed, seguro que os han venido a la cabeza dos nombres con una camiseta blanca.<\/p>\n","protected":false},"excerpt":{"rendered":"

Todo lo que comunicamos cuando (supuestamente) no comunicamos El Bar\u00e7a ha vuelto a demostrar que hoy la comunicaci\u00f3n m\u00e1s potente a menudo no sale de un deporte, de un claim y ni tan siquiera de una rueda de prensa (salvo que seas Florentino P\u00e9rez desbocado, claro). Hoy, la comunicaci\u00f3n m\u00e1s potente sale de un jugador […]<\/p>\n","protected":false},"author":17,"featured_media":11654,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[873,20,14],"tags":[1056,1057],"class_list":["post-11655","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-es","category-comunicacion","category-general-es","tag-espontaneidad","tag-improvisacion"],"acf":[],"yoast_head":"\nConexi\u00f3n blaugrana - S\u00edntesi<\/title>\n<meta name=\"description\" content=\"El Bar\u00e7a ha vuelto a demostrar que hoy la comunicaci\u00f3n m\u00e1s potente no sale de un deporte, un claim y ni tan siquiera de una rueda de prensa.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sintesi.cat\/es\/conexion-blaugrana\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Conexi\u00f3n blaugrana - 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