{"id":10761,"date":"2025-11-25T08:00:00","date_gmt":"2025-11-25T07:00:00","guid":{"rendered":"https:\/\/sintesi.cat\/dircoms-no-estais-solos\/"},"modified":"2025-11-22T11:07:06","modified_gmt":"2025-11-22T10:07:06","slug":"dircoms-no-estais-solos","status":"publish","type":"post","link":"https:\/\/sintesi.cat\/es\/dircoms-no-estais-solos\/","title":{"rendered":"Dircoms, \u00a1no est\u00e1is solos!"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Hace pocos d\u00edas me encontr\u00e9 con una directora de comunicaci\u00f3n que, con cara de agotamiento, me explic\u00f3 que estaba desbordada, que no llegaba a todo y que hac\u00eda meses que quer\u00eda sentarse a redactar el plan de comunicaci\u00f3n, pero que no atrapaba el trabajo y no hallaba el momento para ponerse a ello.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Me dec\u00eda que se sent\u00eda al borde del colapso: que el m\u00f3vil no dejaba de sonar, que pasaba de una reuni\u00f3n a otra con el correo abierto todo el d\u00eda, que ten\u00eda la sensaci\u00f3n de estar en todos los frentes, que las urgencias le ocupaban toda la agenda y que el medio y largo plazo solo exist\u00edan como una lista de \u201cya lo har\u00e9 cuando tenga un rato\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Seguramente, muchas y muchos dircoms os identificar\u00e9is con esta sensaci\u00f3n de no llegar a todo que amenaza en convertirse en vuestra normalidad, pero no est\u00e1is solos. En S\u00edntesi, llevamos m\u00e1s de 30 a\u00f1os acompa\u00f1ando a directores y directoras de comunicaci\u00f3n y hemos visto que, cuando el d\u00eda a d\u00eda lo tapa todo, es cuando nuestro apoyo es m\u00e1s valioso.<\/p>\n\n\n<div>\n<p><span lang=\"ES\">En estos casos, nuestro trabajo siempre empieza por una cosa tan aparentemente sencilla como <\/span><strong><span lang=\"ES\">poner orden<\/span><\/strong><span lang=\"ES\">. Parar, mirar el conjunto y ayudar a discriminar qu\u00e9 es realmente importante, qu\u00e9 viene dado por inercia y qu\u00e9, puede, ya no ser\u00eda necesario seguir haciendo. No se trata de hacer grandes revoluciones, sino de recuperar criterios: \u00bfpor qu\u00e9 hacemos lo que hacemos?, \u00bfqu\u00e9 aporta?, \u00bfa qui\u00e9n sirve?, \u00bfd\u00f3nde queremos llegar?<\/span><\/p>\n<\/div>\n\n<div>\n<p><span lang=\"ES\">Al mismo tiempo, sabemos que lo que m\u00e1s cuesta de encontrar es <\/span><strong><span lang=\"ES\">tiempo para pensar<\/span><\/strong><span lang=\"ES\">. Por eso procuramos crear condiciones para que el dircom pueda levantar la cabeza de las urgencias y volver a conectar la comunicaci\u00f3n con los objetivos de la organizaci\u00f3n. Aportamos mirada estrat\u00e9gica, ayudamos a ordenar ideas, a priorizar l\u00edneas de trabajo, a dar forma a aquel plan de comunicaci\u00f3n que hace meses que ronda por la cabeza, pero que no acaba de salir.<\/span><\/p>\n<\/div>\n\n<div>\n<p><span lang=\"ES\">La otra pieza clave es la <\/span><strong><span lang=\"ES\">mirada externa<\/span><\/strong><span lang=\"ES\">. Desde dentro resulta muy dif\u00edcil ver determinadas cosas: inercias que restan energ\u00eda, canales que ya no tienen sentido, mensajes que no acaban de cuadrar con lo que la organizaci\u00f3n dice que quiere ser. Desde fuera podemos hacer de espejo \u2014con proximidad, pero con honestidad\u2014 para que la comunicaci\u00f3n no pierda el hilo de la reputaci\u00f3n, del contexto y de los p\u00fablicos a los que se dirige.<\/span><\/p>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Cuando pasa todo esto \u2014cuando hay un poco m\u00e1s de orden, un poco m\u00e1s de espacio para pensar y un poco m\u00e1s de perspectiva\u2014 la comunicaci\u00f3n dejar de ser solo una cadena de urgencias y vuelve a estar al servicio de la organizaci\u00f3n. Y el dircom empieza a dejar atr\u00e1s esta sensaci\u00f3n de estar siempre sobrepasado para poder ejercer con m\u00e1s calma su rol estrat\u00e9gico.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si crees que te ir\u00eda bien tener a alguien al lado para dar este paso, en S\u00edntesi estamos para hablarlo con calma y ver, juntos, c\u00f3mo podemos ayudarte.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hace pocos d\u00edas me encontr\u00e9 con una directora de comunicaci\u00f3n que, con cara de agotamiento, me explic\u00f3 que estaba desbordada, que no llegaba a todo y que hac\u00eda meses que quer\u00eda sentarse a redactar el plan de comunicaci\u00f3n, pero que no atrapaba el trabajo y no hallaba el momento para ponerse a ello. Me dec\u00eda [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":10758,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[873,20,285,14],"tags":[1012,865,1013],"class_list":["post-10761","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-es","category-comunicacion","category-comunicacion-estrategica","category-general-es","tag-consultoria-comunicacion","tag-dircom-es-2","tag-mirada-externa"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dircoms, \u00a1no est\u00e1is solos! - S\u00edntesi<\/title>\n<meta name=\"description\" content=\"Nuestro trabajo siempre empieza por una cosa tan aparentemente sencilla como poner orden. Mirar el conjunto y discriminar qu\u00e9 es importante.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sintesi.cat\/es\/dircoms-no-estais-solos\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dircoms, \u00a1no est\u00e1is solos! - S\u00edntesi\" \/>\n<meta property=\"og:description\" content=\"Nuestro trabajo siempre empieza por una cosa tan aparentemente sencilla como poner orden. 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