{"id":10507,"date":"2025-06-25T08:00:00","date_gmt":"2025-06-25T06:00:00","guid":{"rendered":"https:\/\/sintesi.cat\/eres-lo-que-haces\/"},"modified":"2025-06-23T18:11:57","modified_gmt":"2025-06-23T16:11:57","slug":"eres-lo-que-haces","status":"publish","type":"post","link":"https:\/\/sintesi.cat\/es\/eres-lo-que-haces\/","title":{"rendered":"Eres lo que haces"},"content":{"rendered":"<p>Ya hablamos de ello cuando se conocieron los resultados de la edici\u00f3n 2025 del <a href=\"https:\/\/www.edelman.com\/trust\/2025\/trust-barometer\">Edelman Trust Barometer<\/a>. Ahora, en un contexto global de desconfianza creciente entre la sociedad, insistimos de nuevo con la regla de las cuatro \u201cC\u201d. \u00bfLa record\u00e1is? Es aquella que Jordi Mart\u00ednez, director y fundador de S\u00edntesi hace 30 a\u00f1os, resume de manera sencilla: \u201cUna buena comunicaci\u00f3n implica conocimiento, el conocimiento implica confianza y la confianza implica credibilidad\u201d.<\/p>\n\n\n<p class=\"wp-block-paragraph\">Vuelvo con ella porque \u2013a pesar de que crea que no har\u00eda falta por lo b\u00e1sico que es\u2013 parece ser que a\u00fan hoy es necesario recordar que en esta regla debe contarse siempre con otra \u201cC\u201d, la de la coherencia. Porque la comunicaci\u00f3n ha de ser coherente con lo que eres, lo que dices y lo que haces.<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Y esto es as\u00ed en todos los \u00e1mbitos, sean personales o p\u00fablicos. Coloquialmente es aquello que decimos que debe predicarse con el ejemplo. Si eres la imagen de una campa\u00f1a contra la droga, no la probar\u00e1s; si eres un pol\u00edtico que ha condenado la corrupci\u00f3n del derecho y del rev\u00e9s, actuar\u00e1s en consecuencia cuando te toca de cerca; si eres responsable de mejorar la ortograf\u00eda entre el alumnado, procurar\u00e1s que tus comunicaciones p\u00fablicas no contengan errores\u2026 Y si nos hemos equivocado \u2013porque todos nos equivocamos\u2013, pues mejor reconocerlo y adoptar medidas para corregir la situaci\u00f3n y para evitar que vuelva a suceder.<br><\/p>\n\n\n<p>\u201cLa comunicaci\u00f3n no se puede esconder ni falsear, porque todo se acaba sabiendo y no podemos hacer ver que transmitimos buenas pr\u00e1cticas cuando practicamos malas formas\u201d, dec\u00eda Jordi Mart\u00ednez en este <a href=\"https:\/\/sintesi.cat\/es\/la-importancia-de-un-que-tal\/\">art\u00edculo<\/a> en el que recog\u00eda la an\u00e9cdota de un CEO que iba a la empresa con un Seat Ibiza y paseaba con un Porsche los fines de semana.<\/p>\n\n\n<p class=\"wp-block-paragraph\">Tener esto claro es de caj\u00f3n si queremos que nuestra comunicaci\u00f3n genere confianza, nos ayude a mantener nuestra buena reputaci\u00f3n y que nuestros grupos de inter\u00e9s, internos y externos, nos reconozcan por c\u00f3mo somos, por nuestros principios y por el valor diferencial que les ofrecemos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00a1Sentido com\u00fan, vaya! Comunicar empieza en el hacer.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ya hablamos de ello cuando se conocieron los resultados de la edici\u00f3n 2025 del Edelman Trust Barometer. Ahora, en un contexto global de desconfianza creciente entre la sociedad, insistimos de nuevo con la regla de las cuatro \u201cC\u201d. \u00bfLa record\u00e1is? Es aquella que Jordi Mart\u00ednez, director y fundador de S\u00edntesi hace 30 a\u00f1os, resume de [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":10513,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[873,20,14,955],"tags":[387,104,377],"class_list":["post-10507","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-es","category-comunicacion","category-general-es","category-sintesi-30-anys-es","tag-confianza-es","tag-credibilidad","tag-reputacion-es"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Eres lo que haces - S\u00edntesi<\/title>\n<meta name=\"description\" content=\"La comunicaci\u00f3n no se puede esconder ni falsear, porque todo se sabe y no podemos transmitir buenas pr\u00e1cticas si practicamos malas formas.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sintesi.cat\/es\/eres-lo-que-haces\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Eres lo que haces - 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