{"id":4963,"date":"2021-01-19T10:36:30","date_gmt":"2021-01-19T09:36:30","guid":{"rendered":"https:\/\/sintesi.cat\/crisis-que-matan-crisis-que-engordan\/"},"modified":"2026-03-24T12:28:27","modified_gmt":"2026-03-24T11:28:27","slug":"crisis-que-matan-crisis-que-engordan","status":"publish","type":"page","link":"https:\/\/sintesi.cat\/es\/crisis-que-matan-crisis-que-engordan\/","title":{"rendered":"Crisis que matan, crisis que engordan"},"content":{"rendered":"<p>[et_pb_section fb_built=\u00bb1&#8243; next_background_color=\u00bb#ffffff\u00bb _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb background_color=\u00bb#0369b2&#8243; background_enable_image=\u00bboff\u00bb background_blend=\u00bbmultiply\u00bb background_video_mp4=\u00bbhttps:\/\/sintesi.cat\/wp-content\/uploads\/2021\/01\/llegint.mp4&#8243; height=\u00bb500px\u00bb custom_margin=\u00bb0px||0px||true|false\u00bb custom_padding=\u00bb0px||0px||false|false\u00bb filter_saturate=\u00bb0%\u00bb bottom_divider_style=\u00bbwave\u00bb bottom_divider_height=\u00bb30px\u00bb bottom_divider_repeat=\u00bb0x\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb background_color=\u00bbrgba(0,0,0,0)\u00bb background_enable_image=\u00bboff\u00bb background_blend=\u00bbmultiply\u00bb custom_margin=\u00bb0px||0px||false|false\u00bb custom_padding=\u00bb0px||0px||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb header_font=\u00bb|||on|||||\u00bb header_font_size=\u00bb40px\u00bb background_layout=\u00bbdark\u00bb custom_margin=\u00bb0px||0px||false|false\u00bb custom_padding=\u00bb120px||10px||false|false\u00bb header_text_shadow_style=\u00bbpreset1&#8243; global_colors_info=\u00bb{}\u00bb]<\/p>\n<h1>Publicaciones<\/h1>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.6&#8243; _module_preset=\u00bbdefault\u00bb text_text_color=\u00bb#ffffff\u00bb header_text_color=\u00bb#ffffff\u00bb header_2_font=\u00bb|||on|||||\u00bb header_2_text_color=\u00bb#ffffff\u00bb header_2_font_size=\u00bb24px\u00bb hover_enabled=\u00bb0&#8243; header_2_text_shadow_style=\u00bbpreset1&#8243; global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0&#8243;]<\/p>\n<h2>Pensar, reflexionar y descubrir la comunicaci\u00f3n<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb0px||||false|false\u00bb custom_padding=\u00bb0px||||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row column_structure=\u00bb1_2,1_2&#8243; _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_image src=\u00bbhttps:\/\/sintesi.cat\/wp-content\/uploads\/2021\/01\/CrisisQue_mock.jpg\u00bb alt=\u00bbCrisis que matan, crisis que engordan\u00bb title_text=\u00bbCrisis que matan, crisis que engordan\u00bb _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb box_shadow_style=\u00bbpreset3&#8243; global_colors_info=\u00bb{}\u00bb][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h1>Crisis que matan, crisis que engordan<\/h1>\n<p><\/p>\n<p>Por <strong>Jordi Mart\u00ednez<\/strong><br \/>Editorial Club Universitario<\/p>\n<p><\/p>\n<p><strong>Crisis que matan, crisis que engordan<\/strong> es una visi\u00f3n de todos los componentes y factores que intervienen en la comunicaci\u00f3n de una crisis; un an\u00e1lisis de c\u00f3mo entenderlos y de c\u00f3mo gestionarlos para conseguir que la situaci\u00f3n no acabe por afectar a la reputaci\u00f3n, lo m\u00e1s preciado de una empresa o instituci\u00f3n. Con un lenguaje claro y ameno, el autor explica en detalle todos los elementos reales que nos encontraremos en el proceso de una crisis, en su evoluci\u00f3n y en su desarrollo, para evitar sorpresas y disgustos que siempre acaban teniendo un coste demasiado elevado para las organizaciones. El libro abre una puerta para saber encontrar las diferentes oportunidades que permiten superar las crisis y volver cuanto antes a una situaci\u00f3n de normalidad.<\/p>\n<p>[\/et_pb_text][et_pb_button button_url=\u00bbhttps:\/\/www.tagusbooks.com\/leer?isbn=9788499485843&amp;li=1&amp;idsource=3001&#8243; url_new_window=\u00bbon\u00bb button_text=\u00bbLee un fragmento\u00bb _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb custom_button=\u00bbon\u00bb button_text_color=\u00bb#ffffff\u00bb button_bg_color=\u00bb#0369b2&#8243; button_border_color=\u00bb#0369b2&#8243; button_use_icon=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb button_text_color__hover_enabled=\u00bbon|hover\u00bb button_bg_color__hover_enabled=\u00bbon|hover\u00bb button_bg_color__hover=\u00bb#ffffff\u00bb button_bg_enable_color__hover=\u00bbon\u00bb button_border_width__hover_enabled=\u00bbon|desktop\u00bb button_border_width__hover=\u00bb2px\u00bb button_text_color__hover=\u00bb#0369b2&#8243;][\/et_pb_button][et_pb_button button_url=\u00bbhttps:\/\/www.amazon.es\/Crisis-que-matan-Jordi-Mart%C3%ADnez\/dp\/8499484239&#8243; url_new_window=\u00bbon\u00bb button_text=\u00bbComprar\u00bb _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb custom_button=\u00bbon\u00bb button_text_color=\u00bb#ffffff\u00bb button_bg_color=\u00bb#0369b2&#8243; button_border_color=\u00bb#0369b2&#8243; button_use_icon=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb button_text_color__hover_enabled=\u00bbon|hover\u00bb button_bg_color__hover_enabled=\u00bbon|hover\u00bb button_bg_color__hover=\u00bb#ffffff\u00bb button_bg_enable_color__hover=\u00bbon\u00bb button_border_width__hover_enabled=\u00bbon|desktop\u00bb button_border_width__hover=\u00bb2px\u00bb button_text_color__hover=\u00bb#0369b2&#8243;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; admin_label=\u00bbLlibres\u00bb _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb global_module=\u00bb4515&#8243; saved_tabs=\u00bball\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb||0px||false|false\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.2&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h1>Estudios<\/h1>\n<p>[\/et_pb_text][et_pb_divider divider_weight=\u00bb2px\u00bb admin_label=\u00bbDivider 1&#8243; _builder_version=\u00bb4.7.3&#8243; _module_preset=\u00bbdefault\u00bb width=\u00bb150px\u00bb custom_margin=\u00bb-24px||||false|false\u00bb global_module=\u00bb2027&#8243; saved_tabs=\u00bball\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_divider][et_pb_divider divider_weight=\u00bb5px\u00bb admin_label=\u00bbdivider 2&#8243; _builder_version=\u00bb4.7.3&#8243; _module_preset=\u00bbdefault\u00bb width=\u00bb30px\u00bb custom_margin=\u00bb-52px||10px||false|false\u00bb global_module=\u00bb2028&#8243; saved_tabs=\u00bball\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb1_4,1_4,1_4,1_4&#8243; _builder_version=\u00bb4.27.2&#8243; _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb||50px||false|false\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_4&#8243; _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_image src=\u00bbhttps:\/\/sintesi.cat\/wp-content\/uploads\/2024\/10\/EstudiComunicacio-e1734090287849.webp\u00bb alt=\u00bbI Estudi Comunicaci\u00f3 Interna dels ajuntaments de Catalunya\u00bb title_text=\u00bbI Estudi Comunicaci\u00f3 Interna dels ajuntaments de Catalunya\u00bb url=\u00bbhttps:\/\/sintesi.cat\/wp-content\/uploads\/2024\/10\/Estudi_de_Comunicacio_Interna_dels_Ajuntaments_de_Catalunya.pdf\u00bb _builder_version=\u00bb4.27.2&#8243; _module_preset=\u00bbdefault\u00bb box_shadow_style=\u00bbpreset3&#8243; global_colors_info=\u00bb{}\u00bb][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00bb1_4&#8243; _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.2&#8243; _module_preset=\u00bbdefault\u00bb header_2_font=\u00bb|600|||||||\u00bb link_option_url=\u00bbhttps:\/\/sintesi.cat\/wp-content\/uploads\/2024\/10\/Estudi_de_Comunicacio_Interna_dels_Ajuntaments_de_Catalunya.pdf\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h2><i class=\"ds-icon-blue fas fa-caret-left\" aria-hidden=\"true\"><\/i> \u00a0I Estudi de Comunicaci\u00f3 Interna dels Ajuntaments de Catalunya<\/h2>\n<p><\/p>\n<p>&nbsp;<\/p>\n<p><\/p>\n<p>Coordinaci\u00f3n, redacci\u00f3n y edici\u00f3n: <strong>S\u00edntesi<\/strong><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_4&#8243; _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_column][et_pb_column type=\u00bb1_4&#8243; _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb||0px||false|false\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.2&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h1>Libros<\/h1>\n<p><\/p>\n<div id=\"gtx-trans\" style=\"position: absolute; left: 35px; top: 71.5938px;\">\n<div class=\"gtx-trans-icon\">\u00a0<\/div>\n<p><\/div>\n<p>[\/et_pb_text][et_pb_divider divider_weight=\u00bb2px\u00bb admin_label=\u00bbDivider 1&#8243; _builder_version=\u00bb4.7.3&#8243; _module_preset=\u00bbdefault\u00bb width=\u00bb150px\u00bb custom_margin=\u00bb-24px||||false|false\u00bb global_module=\u00bb2027&#8243; saved_tabs=\u00bball\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_divider][et_pb_divider divider_weight=\u00bb5px\u00bb admin_label=\u00bbdivider 2&#8243; _builder_version=\u00bb4.7.3&#8243; _module_preset=\u00bbdefault\u00bb width=\u00bb30px\u00bb custom_margin=\u00bb-52px||10px||false|false\u00bb global_module=\u00bb2028&#8243; saved_tabs=\u00bball\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb1_4,1_4,1_4,1_4&#8243; _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_4&#8243; _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_image src=\u00bbhttps:\/\/sintesi.cat\/wp-content\/uploads\/2021\/01\/SabemCom_cat.jpg\u00bb alt=\u00bb\u00bfSabemos comunicar?\u00bb title_text=\u00bb\u00bfSabemos comunicar?\u00bb url=\u00bbhttps:\/\/sintesi.cat\/es\/sabemos-comunicar\/\u00bb use_overlay=\u00bbon\u00bb overlay_icon_color=\u00bb#ffffff\u00bb hover_overlay_color=\u00bbrgba(0,0,0,0.3)\u00bb hover_icon=\u00bb&#xe02b;||divi||400&#8243; _builder_version=\u00bb4.27.2&#8243; _module_preset=\u00bbdefault\u00bb box_shadow_style=\u00bbpreset3&#8243; global_colors_info=\u00bb{}\u00bb][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00bb1_4&#8243; _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.2&#8243; _module_preset=\u00bbdefault\u00bb header_2_font=\u00bb|600|||||||\u00bb link_option_url=\u00bbhttps:\/\/sintesi.cat\/es\/sabemos-comunicar\/\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h2><i class=\"ds-icon-blue fas fa-caret-left\" aria-hidden=\"true\"><br \/><\/i> \u00a0Sabem comunicar?<\/h2>\n<p><\/p>\n<p>&nbsp;<\/p>\n<p><\/p>\n<p>Por <strong>S\u00edlvia Ramon-Cort\u00e9s, Dolors Gordils, Susana Moreno, Jordi Mart\u00ednez<\/strong><br \/>Editorial Sunya<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_4&#8243; _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_image src=\u00bbhttps:\/\/sintesi.cat\/wp-content\/uploads\/2021\/01\/AsiEs_mock.jpg\u00bb alt=\u00bbAs\u00ed es la nueva comunicaci\u00f3n\u00bb title_text=\u00bbAs\u00ed es la nueva comunicaci\u00f3n\u00bb url=\u00bbhttps:\/\/sintesi.cat\/es\/asi-es-la-nueva-comunicacion\/\u00bb use_overlay=\u00bbon\u00bb overlay_icon_color=\u00bb#ffffff\u00bb hover_overlay_color=\u00bbrgba(0,0,0,0.3)\u00bb hover_icon=\u00bb&#xe02b;||divi||400&#8243; _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb box_shadow_style=\u00bbpreset3&#8243; global_colors_info=\u00bb{}\u00bb][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00bb1_4&#8243; _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb header_2_font=\u00bb|600|||||||\u00bb link_option_url=\u00bbhttps:\/\/sintesi.cat\/es\/asi-es-la-nueva-comunicacion\/\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h2><i class=\"ds-icon-blue fas fa-caret-left\"> <\/i> \u00a0As\u00ed es la nueva comunicaci\u00f3n<\/h2>\n<p><\/p>\n<p>\u00a0<br \/>Por <strong>Jordi Mart\u00ednez<\/strong><br \/>Editorial Punto Rojo Libros<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb1_4,1_4,1_4,1_4&#8243; _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_4&#8243; _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_image src=\u00bbhttps:\/\/sintesi.cat\/wp-content\/uploads\/2021\/01\/CrisisQue_mock.jpg\u00bb alt=\u00bbCrisis que matan, crisis que engordan\u00bb title_text=\u00bbCrisis que matan, crisis que engordan\u00bb url=\u00bbhttps:\/\/sintesi.cat\/es\/crisis-que-matan-crisis-que-engordan\/\u00bb use_overlay=\u00bbon\u00bb overlay_icon_color=\u00bb#ffffff\u00bb hover_overlay_color=\u00bbrgba(0,0,0,0.3)\u00bb hover_icon=\u00bb&#xe02b;||divi||400&#8243; _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb box_shadow_style=\u00bbpreset3&#8243; global_colors_info=\u00bb{}\u00bb][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00bb1_4&#8243; _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb header_2_font=\u00bb|600|||||||\u00bb link_option_url=\u00bbhttps:\/\/sintesi.cat\/es\/crisis-que-matan-crisis-que-engordan\/\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h2><i class=\"ds-icon-blue fas fa-caret-left\"><\/i> \u00a0Crisis que matan, crisis que engordan<\/h2>\n<p><\/p>\n<p>\u00a0<br \/>Por <strong>Jordi Mart\u00ednez<\/strong><br \/>Editorial Club Universitario<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_4&#8243; _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_image src=\u00bbhttps:\/\/sintesi.cat\/wp-content\/uploads\/2021\/01\/JaSabenQueFas.jpg\u00bb alt=\u00bbJa saben qu\u00e8 fas?\u00bb title_text=\u00bbJa saben qu\u00e8 fas?\u00bb url=\u00bbhttps:\/\/sintesi.cat\/es\/ja-saben-que-fas\/\u00bb use_overlay=\u00bbon\u00bb overlay_icon_color=\u00bb#ffffff\u00bb hover_overlay_color=\u00bbrgba(0,0,0,0.3)\u00bb hover_icon=\u00bb&#xe02b;||divi||400&#8243; _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb box_shadow_style=\u00bbpreset3&#8243; global_colors_info=\u00bb{}\u00bb][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00bb1_4&#8243; _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb header_2_font=\u00bb|600|||||||\u00bb link_option_url=\u00bbhttps:\/\/sintesi.cat\/es\/ja-saben-que-fas\/\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h2><i class=\"ds-icon-blue fas fa-caret-left\"><\/i>\u00a0 Ja saben qu\u00e8 fas?<\/h2>\n<p><\/p>\n<p>&nbsp;<\/p>\n<p><\/p>\n<p>Por <strong>Jordi Mart\u00ednez<br \/><\/strong><span style=\"font-size: 18px; font-style: inherit; font-variant-ligatures: inherit; font-variant-caps: inherit;\">Editorial Mediterr\u00e0nia<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>PublicacionesPensar, reflexionar y descubrir la comunicaci\u00f3nCrisis que matan, crisis que engordanPor Jordi Mart\u00ednezEditorial Club UniversitarioCrisis que matan, crisis que engordan es una visi\u00f3n de todos los componentes y factores que intervienen en la comunicaci\u00f3n de una crisis; un an\u00e1lisis de c\u00f3mo entenderlos y de c\u00f3mo gestionarlos para conseguir que la situaci\u00f3n no acabe por afectar a la reputaci\u00f3n, lo m\u00e1s preciado de una empresa o instituci\u00f3n. Con un lenguaje claro y ameno, el autor explica en detalle todos los elementos reales que nos encontraremos en el proceso de una crisis, en su evoluci\u00f3n y en su desarrollo, para evitar sorpresas y disgustos que siempre acaban teniendo un coste demasiado elevado para las organizaciones. El libro abre una puerta para saber encontrar las diferentes oportunidades que permiten superar las crisis y volver cuanto antes a una situaci\u00f3n de normalidad.Estudios \u00a0I Estudi de Comunicaci\u00f3 Interna dels Ajuntaments de Catalunya&nbsp;Coordinaci\u00f3n, redacci\u00f3n y edici\u00f3n: S\u00edntesiLibros \u00a0 \u00a0Sabem comunicar?&nbsp;Por S\u00edlvia Ramon-Cort\u00e9s, Dolors Gordils, Susana Moreno, Jordi Mart\u00ednezEditorial Sunya \u00a0As\u00ed es la nueva comunicaci\u00f3n\u00a0Por Jordi Mart\u00ednezEditorial Punto Rojo Libros \u00a0Crisis que matan, crisis que engordan\u00a0Por Jordi Mart\u00ednezEditorial Club Universitario\u00a0 Ja saben qu\u00e8 fas?&nbsp;Por Jordi Mart\u00ednezEditorial Mediterr\u00e0nia<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-4963","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Crisis que matan, crisis que engordan - S\u00edntesi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sintesi.cat\/es\/crisis-que-matan-crisis-que-engordan\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Crisis que matan, crisis que engordan - S\u00edntesi\" \/>\n<meta property=\"og:description\" content=\"PublicacionesPensar, reflexionar y descubrir la comunicaci\u00f3nCrisis que matan, crisis que engordanPor Jordi Mart\u00ednezEditorial Club UniversitarioCrisis que matan, crisis que engordan es una visi\u00f3n de todos los componentes y factores que intervienen en la comunicaci\u00f3n de una crisis; un an\u00e1lisis de c\u00f3mo entenderlos y de c\u00f3mo gestionarlos para conseguir que la situaci\u00f3n no acabe por afectar a la reputaci\u00f3n, lo m\u00e1s preciado de una empresa o instituci\u00f3n. Con un lenguaje claro y ameno, el autor explica en detalle todos los elementos reales que nos encontraremos en el proceso de una crisis, en su evoluci\u00f3n y en su desarrollo, para evitar sorpresas y disgustos que siempre acaban teniendo un coste demasiado elevado para las organizaciones. El libro abre una puerta para saber encontrar las diferentes oportunidades que permiten superar las crisis y volver cuanto antes a una situaci\u00f3n de normalidad.Estudios \u00a0I Estudi de Comunicaci\u00f3 Interna dels Ajuntaments de Catalunya&nbsp;Coordinaci\u00f3n, redacci\u00f3n y edici\u00f3n: S\u00edntesiLibros \u00a0 \u00a0Sabem comunicar?&nbsp;Por S\u00edlvia Ramon-Cort\u00e9s, Dolors Gordils, Susana Moreno, Jordi Mart\u00ednezEditorial Sunya \u00a0As\u00ed es la nueva comunicaci\u00f3n\u00a0Por Jordi Mart\u00ednezEditorial Punto Rojo Libros \u00a0Crisis que matan, crisis que engordan\u00a0Por Jordi Mart\u00ednezEditorial Club Universitario\u00a0 Ja saben qu\u00e8 fas?&nbsp;Por Jordi Mart\u00ednezEditorial Mediterr\u00e0nia\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sintesi.cat\/es\/crisis-que-matan-crisis-que-engordan\/\" \/>\n<meta property=\"og:site_name\" content=\"S\u00edntesi\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-24T11:28:27+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@ecsintesi\" \/>\n<meta name=\"twitter:label1\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"8 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/sintesi.cat\\\/es\\\/crisis-que-matan-crisis-que-engordan\\\/\",\"url\":\"https:\\\/\\\/sintesi.cat\\\/es\\\/crisis-que-matan-crisis-que-engordan\\\/\",\"name\":\"Crisis que matan, crisis que engordan - S\u00edntesi\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sintesi.cat\\\/es\\\/#website\"},\"datePublished\":\"2021-01-19T09:36:30+00:00\",\"dateModified\":\"2026-03-24T11:28:27+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/sintesi.cat\\\/es\\\/crisis-que-matan-crisis-que-engordan\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/sintesi.cat\\\/es\\\/crisis-que-matan-crisis-que-engordan\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/sintesi.cat\\\/es\\\/crisis-que-matan-crisis-que-engordan\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Inici\",\"item\":\"https:\\\/\\\/sintesi.cat\\\/es\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Crisis que matan, crisis que engordan\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/sintesi.cat\\\/es\\\/#website\",\"url\":\"https:\\\/\\\/sintesi.cat\\\/es\\\/\",\"name\":\"S\u00edntesi\",\"description\":\"Estrat\u00e8gies de comunicaci\u00f3\",\"publisher\":{\"@id\":\"https:\\\/\\\/sintesi.cat\\\/es\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/sintesi.cat\\\/es\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/sintesi.cat\\\/es\\\/#organization\",\"name\":\"Estrat\u00e8gies de Comunicaci\u00f3 S\u00edntesi, SL\",\"url\":\"https:\\\/\\\/sintesi.cat\\\/es\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/sintesi.cat\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/sintesi.cat\\\/wp-content\\\/uploads\\\/2020\\\/11\\\/Sintesi_logo.png\",\"contentUrl\":\"https:\\\/\\\/sintesi.cat\\\/wp-content\\\/uploads\\\/2020\\\/11\\\/Sintesi_logo.png\",\"width\":260,\"height\":40,\"caption\":\"Estrat\u00e8gies de Comunicaci\u00f3 S\u00edntesi, SL\"},\"image\":{\"@id\":\"https:\\\/\\\/sintesi.cat\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/ecsintesi\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/ec-sntesi\\\/\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCuC1typ0FN2dC7iQVi0p55Q\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Crisis que matan, crisis que engordan - S\u00edntesi","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/sintesi.cat\/es\/crisis-que-matan-crisis-que-engordan\/","og_locale":"es_ES","og_type":"article","og_title":"Crisis que matan, crisis que engordan - S\u00edntesi","og_description":"PublicacionesPensar, reflexionar y descubrir la comunicaci\u00f3nCrisis que matan, crisis que engordanPor Jordi Mart\u00ednezEditorial Club UniversitarioCrisis que matan, crisis que engordan es una visi\u00f3n de todos los componentes y factores que intervienen en la comunicaci\u00f3n de una crisis; un an\u00e1lisis de c\u00f3mo entenderlos y de c\u00f3mo gestionarlos para conseguir que la situaci\u00f3n no acabe por afectar a la reputaci\u00f3n, lo m\u00e1s preciado de una empresa o instituci\u00f3n. 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